As a small business owner or start-up, funds may be limited. Thankfully, social media marketing allows you to reach out to new customers and develop relationships with them at no cost, except for your time. As the owner of a company, your plate is likely full and your time is valuable, making it necessary to delegate your business’s social media marketing tasks. Before you start assigning random tasks and run the risk of losing sincerity in the eyes of your audience, there are some ways you can successfully delegate your daily social media tasks without losing the unique authenticity responsible for your appeal.
1. Automate Your Twitter Updates and Delegate Your Facebook Updates
You can schedule and delegate the tasks of posting Facebook updates to a trusted employee, and you can use automated software to automatically post Twitter updates on your behalf. Many business owners choose to write a schedule of upcoming updates and select an employee to post the updates as scheduled while making them unique. Thanks to technology, you can develop a list of messages and schedule them to be automatically sent out to your Twitter profile.
2. Delegate Responses to Invitations and Page Requests
Another way to free yourself from spending hours on your business’s Facebook account is to delegate the page requests and invitations you may be inundated with to your assistant or another employee. These can easily start to pile up in no time at all, and if you receive numerous requests to attend events, join groups, and “like” certain pages, you can develop guidelines and have an employee clear or respond to these messages on your behalf.
3. Delegate or Automate Follower and New Friend Requests
The more friends you have in your social media networks the better. There are automated applications that can be used for Twitter to actively seek out and find potential followers and even send them a welcome message. You can delegate the same task to an employee to grow your Facebook friends as well. This will save you a tremendous amount of time, grow your business, and allow you to focus on other important tasks.
4. Delegate the Set-Up of Promotions, Workshops, and Other Events on Facebook
Promotional events can be huge for your business, but setting up these events can easily be outsourced as well. The set-up of these important events should include event information, all of the logistical details, and the invitation of friends and fans.
5. Receive Help with the Management of Messages and Replies
Once your business is rolling along and you start develop thousands of friends and followers, hours can be spent simply managing and responding to messages. This task can be delegated to an employee who can identify spam and is well-versed in the proper way to respond to a variety of messages.
Do you think any of these tips can be applied to your business? Are there any other ways you can simplify your social media marketing? I'd love to hear your ideas in the comments below!