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5 Easy Ways to Improve Outreach Emails

Posted on March 4, 2013 by Jessica

While businesses thrive on the ability of the consumer to purchase its products, sometimes an invisible barrier exists that hampers this exchange, specifically, if consumers are not aware of the product or the business. For those interested in e-commerce, outreach emails are a great opportunity for making connections with potential customers and directing them to your wares. Knowing that though, what are the most effective steps for crafting the perfect outreach email?

1) Branding is Key - As any marketing executive can attest to, branding is one of the most important steps in creating an attractive business. Just as you wouldn't call clients and ask them to purchase products from your garage, it's important when sending outreach emails that you do so from a branded domain. Spam comprises a large percent of people's inboxes these days, meaning that their first inclination upon seeing an email from a domain they don't recognize is to simply delete it and move on. This is obviously contrary to the aims of an outreach email.

2) Reach the Right People - This might seem like an obvious point, but contacting the right people is crucial to the success of an outreach email. When researching viable clients, be sure to send your email to the people most likely in charge of purchasing your product. The most persuasive and informative email you've ever crafted means nothing if it doesn't go to the person with the power to make the decisions you need.

3) Attractive Subject Lines - Going along a similar vein as crafting a brand for your email, it's also important to make an accurate and persuasive subject line. Since people often delete first and ask questions later, the subject line is your first line of defense against an unwarranted deletion. To create a strong subject line it's important to specifically address the person you're emailing and be sure to phrase your goal in the form of a question. For example, "isn't this interesting?" can be a great way of tempting people to open your email and get into the meat of your content.

4) Keep it Simple - Once you're working on the general body of your email, you'll find it's helpful to keep it as short as possible. Five hundred characters is a good general guideline, as people prefer something just short enough to tantalize them than a long essay they have to work through.

5) Get Personal - Make sure the opening of every email personally greets whoever your email is directed towards, if no name is available it can be as simple as a general greeting to the department or company you're contacting.

With these tips in mind, it won't be long before you've crafted the perfect outreach email, and from there it's just a matter of sending it out to as many potential clients as possible. Are there any tips we missed? Let us know in the comments!

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