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5 Ways to Optimize Pinterest for Your Business

Posted on January 14, 2013 by Jessica

With the world's biggest search engine taking things like “social presence” into account, you can't deny that social sites are becoming more important to businesses. Pinterest is one of those sites that's going to become key in developing brand recognition and, as successful businesses will soon see, profits.

The best way to take advantage of Pinterest is by optimizing your Pinterest account.  Here's five tips for how to do just that.

1. Create Keyword-Rich, Unique Boards

Try running a search for “Things I Love” boards on Pinterest. You'll find tens of thousands, if not millions, of results. This means that this term is absolutely useless when it comes to search engine optimization, mostly due to the fact that it's so saturated.

Instead, try putting the keywords you want to focus on in your board's name. “Amazon TV Reviews” and “Search Engine Optimization Infographics” work a lot better than “Things I Love”.

2. Enrich Your Image Names with Keywords

If you're familiar with on-site SEO when it comes to images, then it should come as to no surprise that you'll find more success with your pinned images if the file names are optimized.

Rename your images to something keyword-rich and descriptive before you pin them. An infographic about media corporations should be named media-corporations-infographic.jpg.

3. Optimize Your Descriptions

You can use up to 500 characters in the description area for each of your pins. You should pepper (but not stuff) your keywords into those descriptions so that your pins are able to rank in Google Images.

4. Make Your Content Easy to be Repinned

To make a long story short, Google is starting to consider how large of an influence you have on social networks in its rankings. While there's no solid evidence that the number of pins, retweets or likes actually affects your rankings yet, there's a good chance it will in the future.

Your best bet to stay ahead of the curve is to make it easy for users to repin your content. The best way to do this is simple: add Pinterest buttons to every page of your website where you have other social media sharing buttons.

5. Be Active on Pinterest

One of the most fundamental parts of success when it comes to social networks is your own activity. Pinterest is a place where the more active you are, the more likely your content is to be shared.

Take some time to become an active user. Repin and comment on other people's boards. You'll find that your board's followers and fans of your brand will grow fastest this way.

Can you think of any other optimization techniques for Pinterest? Let us know in the comments below!

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