It’s true that your consumers are still spending more time on their desktops than on their mobile devices. However, recent studies show that the mobile access has topped 10% of all Internet traffic. If your retail website is not optimized for tablets and smart phones, you may be losing out on significant profits in the coming year.
An infographic from Shopify shows that the percentage of orders placed on mobile devices grew from 7% in 2011 to 17% in 2012, and predicts that mobile traffic will grow to 40% in 2013. It's also been predicted that, in 2013, the number of people using smart phones will increase from the current count of over 2 billion. It's highly recommended that businesses improve the usability of their mobile offerings through smart phone website optimization and tablet applications.
Here are some things to consider for your eCommerce business in 2013:
1) Optimize for mobile devices - Your website should have a responsive design that reacts to a visitor’s device or will render in a pleasing manner on small screens.
2) Improve checkout experiences - Too much friction during the checkout process is going to alienate your customers. This includes too many fields over too many web pages and validations that empty fields. Make sure your checkout is secure, fast, and simple.
3) Avoid having small and too few images - Make sure that you have several large images with zoom options on all of your product detail pages.
4) Keep it simple - While keeping your product graphics detailed, if your site navigation is confusing or you have too many other graphics or weird icons, you’re going to lose the interest of your customers. Keep your design simple and attractive so that it helps buyers to make the decision to buy from your site.
5) Get rid of tiny or old fonts - More and more online shoppers are not that computer savvy and will be more comfortable with large, legible print. With the option to choose from many web optimized fonts, pick a good one and don’t be afraid have large fonts.
If you want to stay competitive, you need to stay on top of these trends. Your website should function properly on a variety of mobile devices and you should seriously consider having an app presence. Consumers will be expecting platform-specific offers, improved shopping experiences, content that is geo-specific, and other features that fit their ever-increasing mobile lifestyles.
Are you planning to cater to your mobile eCommerce customers in 2013? Let us know in the comments below!