Twitter can be an incredible tool for promoting your eCommerce website. Unlike Facebook, Pinterest, and other social networks, Twitter is all about the conversation. Twitter users aren't there to passively check out what is happening in their timeline. They are there to engage, communicate, discuss, and share. You won't have any luck using traditional marketing tactics to sell your product on Twitter. You will need to engage customers and potential customers in a two-way conversation. Below are 6 tips for getting the wheels moving and jumpstarting your Twitter eCommerce success.
1) Use Twitter for Customer Support
Since Twitter is so conversation-oriented, customer service is one of the best roles in which to use Twitter to increase eCommerce sales. Answer questions that your customers have, seek out frustrated customers or confused potential customers, and turn your Twitter feed into a customer service channel.
2) Connect with Bloggers
Twitter is the platform of choice for bloggers in almost every industry. These are the influencers that you need to get the attention of. Create a Twitter list with the top bloggers in your niche and follow them. Whenever you have an opportunity to engage or help a blogger, or even just share their latest post, take it. Build a relationship on the social network, and it will pay dividends in the form of mentions, positive reviews, and links.
3) Build Buzz with Contest and Promotions
Twitter is a great way to get people talking about your product or service. Try running exclusive promotions or contests that are only available on Twitter. If you can incorporate a way to offer an incentive for your followers to share the details of your promotion even better. There are also number of services that can help you streamline contests and promotions on Twitter.
4) Manage Your Reputation
Whether or not you're on Twitter yet, you can be sure that your customers are. Not everything they are tweeting is positive, either. Get involved in the community and closely follow your brand mentions. Pay special attention to those that are dissatisfied. This is your chance to turn their opinion around, and an opportunity to gain positive publicity for offering exceptional customer service above and beyond what might be expected of your company.
5) Learn About Your Customers
Twitter can even be a tool for effective market research. Follow those that have mentioned you or followed you, and try to learn what you can about your customers. Who are they and what are they interested in? You'd be amazed at the valuable information you can glean just from taking a second to listen to your customers.
6) Integrate Twitter with Your eCommerce Site
This is somewhat of a no-brainer, but if you plan on getting involved in the Twitter community, integrate the platform in to your e-commerce shopping experience. Allow customers to share products and images via Twitter right on your website. Show the latest tweets from your Twitter feed. Better yet, offer an incentive for your visitors to head to Twitter and follow you. Offer your customers a social shopping experience and you can position your brand for success on Twitter.
Now it’s your turn, what are some great ways you can build your brand on Twitter? Make sure to leave them in the comments.