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Which Shopping Engine is Best? This Study Compares Them

Posted on May 3, 2012 by Josh Mc

CPCStrategy put together an interesting article comparing many of the top shopping engines to see which ones preformed best for things like traffic, revenue and conversion rate. It is a great study for those that are involved with shopping engines and I recommend you check it out.

Here's a quick breakdown of some of the results:

  • The study analyzed 4,274,820 clicks
  • 82,845 orders
  • $1,158,604.41 in spend
  • $7,867,575.91 in revenue

Best Comparison Shopping Engines (overall):

  1. Google Product Search
  2. Nextag
  3. Pricegrabber

Best Paid Comparison Shopping Engine (overall):

  1. Nextag
  2. Pricegrabber
  3. Shopping.com

Best Converting CSEs:

  1. Google Product Search
  2. Nextag
  3. Pronto

Best Paid COS (spend / revenue) CSEs:

  1. Pricegrabber
  2. Nextag
  3. Shopping.com

Biggest Traffic Driving CSEs:

  1. Amazon Product Ads
  2. Google Product Search
  3. Shopping.com

You can check out the full article on comparison shopping engines to see all of the other data they put together. Make sure to leave us a comment to let us know what you think of this study.

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