Social media provides a platform for businesses to connect to customers and clients. Most marketers exclusively use the big social media platforms (Facebook, Twitter and LinkedIn) for their social media marketing strategies. This detrimental strategy ignores lesser-known but rising social media networks, and while not all of these will be perfect for you, you need to go where your customers are. Here are four up and coming social media sites you shouldn't ignore.
Foursquare lets users check-in to businesses when they are out shopping. Companies sign up their business on Foursquare and users sign up and configure their smart phone to check them in whenever they enter the physical address of a business. Their check-in information broadcasts to their entire network acting as a referral for the business. In exchange, businesses offer discounts and sales to customers for checking in to their business.
Pinterest provides a platform for the visual arts to shine. Users pin up links to interesting visual content such as recipes, photography, videos and art. This information goes out to their entire network. The pin acts as a link to your website gaining you a back link and potential traffic to your blog or site. Studies by the Market Pros show that Pinterest experienced a 4000 percent growth in use in the last six months. For some sites, it now generates more referral traffic than YouTube, Google+, Reddit and LinkedIn combined.
Tumblr, a micro-blogging platform, provides a free blogging service to users who sign up. This social media network is great for developing blogs for the pop culture and entertainment niches. It receives excellent daily traffic and gets favorable search engine rankings. Developing a blog gets your name out there, drives traffic to your website and lets you earn income online. Tumblr is also a great community for making friends, networking your business and commenting on other blogs.
Google+ looks to beat out Facebook on the social media network of choice. They provide all the functionality of Facebook with some extra perks. Google+ provides a way to host virtual hangouts or webcam meetings with your circles of friends. Beyond just social media, Google+ also seeks a way to change the search engine results. Google now uses your Google+ links, friends and network to personalize search engine results when you are logged in to your Google+ account.
Social media networks are slowly changing the landscape of the Internet. Social media allows users to share information across multiple networks including links, videos, photos and status updates and is a great way for businesses to connect with customers. Let us know if you have other up and coming networks that you recommend we check out.