Designing a website that customers will want to use over and over again is critical to the success of your company. If you do not use proper design attributes, then your repeat traffic will suffer and you will have a difficult time reaching your revenue goals. There are some simple design attributes that will help retain traffic and drive referrals to your site from other sites as well.
- Watch Your Colors
Every color on your website is critical to attracting new clients and retaining buying customers. The background images and colors need to be subtle and the text needs to be easily read against the background. Using a dark background and dark text is going to make it too difficult for visitors to navigate your site and will not encourage return visits. Bright colors make it difficult to look at the site for any extended period of time which discourages browsing. Make sure to pick good neutral colors that are easy to read and do not hurt your eyes to stare at.
- Make the Navigation Simple
Every website designer should become familiar with the "three click rule" of website development. Your customers need to find what they are looking for in three clicks or less or else there is a chance that they will consider the site too difficult to navigate and go elsewhere. Make your site navigation easy to use and make sure customers have quick access to all products.
- Offer Help
If a customer cannot figure out how to use a part of your website or needs information on a product, then that information needs to be easily obtainable on your site. Every product needs to have its own specifications and buying information and there should be a library of help topics for visitors to access.
- Use Images Effectively
On an eCommerce website, you are going to want the images of your products to stand out from the other images on your site. If you want to use images on your website to enhance the content, then be certain that the images are relevant and professional. The most impressive images on your website should be your product images.
- Use Secure Pages
With identity theft being a concern for online consumers, it is essential that you use a secure order entry page for your eCommerce website. Any page where the customer is asked to input information should be secure. If you do not create a secure website, then consumers will most likely not buy from you.
- Put Customer Service Online
You should allow customers the option of using an online customer service process along with a toll free phone number. Offering something like a live chat service will allow your customers to have easy access to having their questions answered. Some online consumers do not want to pick up the phone to report a damaged or malfunctioning product. You can increase your consumer traffic if you include a customer service portion to your ecommerce website.
These are just a few tips to help you when designing a good online experience for your customers. If you have some additional suggestions make sure to leave them in the comments.