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Four Ways to Maximize Your eCommerce Store for Mobile Users

Posted on February 16, 2012 by Josh Mc

Mobile ecommerce sales are growing extremely fast, if you run an ecommerce site it's becoming increasingly more important to provide a great user experience to all of your visitors, no matter how they visit your site. A better user experience improves your credibility, sales, and customer satisfaction. The challenge here is that many site owners do not know where to begin. Here are some tips on improving your store for mobile shoppers.

Make Your Site Mobile Friendly and Optimize Your Site Design
There are many businesses that can help convert your site into a mobile compatible one.
GoMo, Google’s own site is a good place to start with this. If your site is too complicated, you should opt for setting up a separate mobile friendly version of the site. You can use this mobile version of your site, and some code, to make it the default site that is displayed if a user visits from their phone. You should also take steps to optimize your site design. You can do this by checking your site for a few things; first you want to remove any images that take too long to load, second, make sure your navigation is clear and third, have an organized shopping cart installed. You want to make it as easy as possible for people to browse your site and make a purchase.

Make the Site Work for the User
As mentioned above, making sure the mobile site is automatically displayed to the user will make it easy for them to jump right in and start browsing your site. Also, since mobile phones aren't always dependable, you want to make sure to point the user back to where he or she was to help complete the transaction if there is an error. Some websites are collecting email addresses before the transaction so there can be a follow up in the case of an error. This is a great way to do it for the mobile user as well since you want to be able to help the user and provide them with the best experience on your site.

Make it Easy for Users to Move Forward
Don't try to force them to submit too much information before they can shop or add items to the shopping cart. Some sites are making users create an account in order to add items to the shopping cart. You want to minimize the interruptions as you can always collect the important information during the transaction.

Be Secure
Finally, you need to reassure buyers that your site is secure. Mobile shopping is still new to many people and they are nervous about submitting sensitive information from their phone. You want to state that your site is secure especially during the ordering process.

So those are some of the ways you can improve your eCommerce store for mobile shoppers. By implementing many of these tactics, you are also increasing conversion rates and purchase amounts. As an online business owner, you should always be on the lookout for more ways to improve your mobile site. Make sure to let us know if you have another suggestion for mobile implementation in the comments.

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