The holiday season is a special season for both the consumer and the business. It is a time of shopping, eating and connecting with family through holidays such as Halloween, Thanksgiving and Christmas. In business though, this is an important time of year, one where you need to make yourself stand out from the competition, taking the time to create a great promotion is a good way to do this. This time of year always comes with people spending money on themselves and on others so a well-targeted campaign can help connect with your customers as well as provide them a value when they are shopping. Below are four tips that will help you get on your way to running a successful promotion during the upcoming holiday season.
Embrace the Season
You want your promotion to fully impact people in an emotional way. The holidays, after all, are all about emotion. Your promotion should take this into consideration. Do not just have a sale for the sake of it, have a sale with a theme that connects directly to the holiday and the consumer. Adding emotion into your sale allows the user to connect with you and gives your company more personality.
Give People What They Want
You also need to make sure that you are running a promotion on products that people will actually want to purchase during this time of the year. For example, you will sell more sweaters around Thanksgiving and Christmas than you will around the Fourth of July. In many ways, this seems like common sense; however, store owners often make the mistake of trying to push the items that are out of season with a promotion. The result is often a lackluster sale that could have been prevented if seasonality was taken into consideration. A great place to check for this is on Google Trends. You can use this great tool to see when the most search volume is for the term. Below you can see the term sweaters is always searched at the end of the year.
You should always strive to make your promotion different than everyone else's. You want people to look at your sale and think it is so good that they shouldn’t even leave your store to look for others. If the customer thinks they can probably find the same deal somewhere else, they will keep shopping, hoping to find even better savings as they go. If the customer leaves the store there is always a chance they will not come back, create a sale or promotion that makes it hard to not purchase from you.
Find your Advantage
Finding your advantage is essential for running a good sale during the holiday season. For some businesses this is price, for others service and for others still it's exclusive products. Regardless of what you decide is your advantage, finding ways to make the most of it is essential to a successful sale. Not everyone will have the lowest price on every item, but every business has some way they stand out that can help them to connect with their customers and provide them with a great shopping experience.
These are just a few of the tips we suggest to make sure this holiday season is a good one. We would love if you would leave a comment with your tips if you have one that I have left out.