When it comes to email marketing, far too many people choose the "throw everything at the wall and see what sticks" approach. Unfortunately, this rarely works, and many times it can actually backfire and have the opposite effect. With various governments of the world stepping in and regulating email marketers, it is more important than ever to be aware of your actions and the message you are sending. As the online world of e-commerce continues to heat up, you will have an easier time getting ahead if you follow a few simple steps to ensure your email marketing success.
1.) Don't Spam
As mentioned, governments around the world are cracking down on spamming, in addition your customers hate it as well. Think about how often you are sending emails and if you are providing any value to your customers with these emails. If the answer is no then you probably shouldn't be sending them. In addition, spamming rarely works, and most people don't even look at messages that show up in the spam folder of their email. Instead of spamming, it pays to take a more targeted approach, both financially and in terms of your time spent.
2.) Keep Your Focus
While it may be easy to try to cram as much information as possible into an email message when trying to market yourself or your company, it's a far better idea to focus on one thing at a time. If you have a new product or service coming out, focus on that one specific idea instead of trying to lay out your complete line of products. The entire point of the email message should be to get customers and potential customers to either visit your website or visit a brick-and-mortar establishment. By including too much information, you may end up fatiguing the reader, leading them to discard the message quickly.
3.) Use Personalized Services
If possible, you will want to personalize each message. If you have a small list of email recipients, this can be done by simply sending individual emails with the names of customers included. However, if you have a large list of names, you may want to look into software that will automatically address each customer by name in each email. Doing this will let the customer know that you are thinking of them, and that you consider them a value to your business.
4.) Use Images Sparingly
While it is often a good idea to include graphics or images in your emails, don't overdo it. Large and complex images can slow down loading and delivery times, in addition many email services actually block images in emails unless the recipient clicks an option to unblock. This means that if your entire email message is made up of images, your recipients may not even see what you're sending.
5.) Subscribe to an Email Marketing Service
If you are unsure of how to go about email marketing, or you simply don't have the time, consider using a service that handles the task for you. Many email marketing services will include options to measure stats that show who is clicking on what, and who is using your email to visit your site, allowing you to have an easier time tailoring your email marketing strategy.
These are just a few of the tips that we recommend, if you have a great tip make sure to leave it in the comments.