Living Social, a daily deal site, has been living under the shadow of Groupon pretty much since its inception. But within a 24 hour period that all has changed. Living Social, who recently got 175 million dollars in investments from Amazon, put itself on the map yesterday with a deal that was tweeted 7300 times and Facebook shared 45,374 time. No to mention, newspapers from the Washington Post to the Los Angeles Times all ran stories on it. The deal specifically was an $20 Amazon giftcard for only $10 and the final sales for the 24 hours this deal was live puts them at around 1.3 million sales. Multiply that by 10 and you have about $13 million in sales from this one deal alone yesterday.
What was even more brilliant about this deal, and what lead to all of the social media sharing, was the fact that if you got 3 people to buy the deal then you got it for free. I cant even count how many times I saw a friends post or tweet about this deal and naturally I was right their tweeting my referral link as well. All of this helped to push the massive sale day, even though only one purchase was allowed per person.
Regardless of where Living Social goes from here, one thing is for sure, the daily deal model has reached the national audience. If they weren’t aware of it before, they should be now. With start ups such as Dealo and Yipit adding to the formula, this war is sure to continue heating up over the next couple of months.
What do you think; did Amazon hurt its credibility with this deal? Did Living Social make enough to make this deal worth while? Let us know in the comments
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