There are plenty of Top Ten Lists out there in the blogging world, so I wanted add to it; though I am going to take a different approach and only give you three! These three general ideas should help anyone working in the online marketing world, especially paid marketing, to have a successful 2011.
- Educate Yourself – This is common, but we need to be reminded every now and then to keep up with the technology out there. There are always new ideas, keywords, and shopping engines popping up, and if you get behind, then you will be hard pressed to keep up. The old networks are changing; Google is crazier than ever with its many new changes to its interface and Yahoo and Bing have joined forces. Stay on top of it. Figure out the ways you can use these changes to optimize performance. Prioritize what is working and move on from what is not.
- Don't Assume – A good amount of advertisers and online users automatically assume that if something is being written all over the blogosphere than everyone is doing it. This is absolutely not true! Just remember, you need to make sure something has a real chance of adding value to your customers before implementing it. Try a quick test before any crazy implementation. Don’t get stuck wasting your time trying to make something work for you simply because you think it is working for everyone else.
- Stay on Top of Your Representatives – You can read all the literature you want. You can test multiple variations of single product. You can even follow every successful blogger on Twitter hoping they drop a nugget of information. But let’s face it, no one can know everything there is to know about online marketing. We all can use help with our accounts. If the representatives you are dealing with right now are not helping your account grow, it’s time to find the representative that can. Sometimes we are just too nice, the reps convince us that they are doing all they can…not true. When a relationship is not beneficial, then it may be time to move on. Request a new rep, and try to find someone that understand that both sides of the relationship need to grow, not just theirs.
There it is, my top three things that I will be working on and applying to my job at the start of 2011. What about you? Are there any things you will be working on to become a better marketer in 2011?