Last night Tim, Zach and I had the opportunity to brave the crazy Southern California rain and make the trek down to San Diego for the SEOmoz Meetup. The event was hosted by SEOmoz and Engine Ready at The Beer Company, which provided a great atmosphere for mingling and enjoying their food and drinks. SEOmoz even picked up the first two drinks which was a huge plus. The nights presentation went as follows:
Jamie Smith, Chairman and CEO, EngineReady
Topic: Beyond Google Analytics: Tools for Reporting Automation
Rand Fishkin, CEO & Founder, SEOmoz
Topic: Top 10 Things SEOs Have Learned in 2010
Jamie Smith started the night off and had some interesting data and information, before Rand came and gave a great presentation on the 10 SEO lessons learned from 2010 (Check out his presentation slides).
Some of the interesting topics he addressed were
- Google’s new ranking metrics via social media, including the difference between tweets and links
- The importance of mentions, even without links
- Google’s shift to local being strong with Marissa Mayer moving and the attempted aqusition of Groupon
- Link spam still working
- Video, images and social all providing opportunity in the future
He stayed around afterwords and talked to anyone that had a question. This was really cool as there was a line of at least 10 people at all times for an hour after his presentation waiting to pick his brain on the ways SEO could effect their sites.
Zach, Tim, Rand, Josh
All in all this was a great night, I wish these events happened more in Southern California. Big thanks to all of the folks at SEOmoz, which makes great SEO Software, for putting on this event and making it free to come and join. I’m already looking forward to next year!
Was anyone else there? What did you think of the event?