For all of the Twitter users, you are very aware that a shortened URL is a beautiful URL. Google is starting to understand that and is jumping on the bandwagon by announcing there very own URL shortener.
Google’s URL shortener now has a website where anyone can go to make short goo.gl’s. It was only available as part of certain Google products (I used it as a Chrome extension), but now anyone can just go to goo.gl to make their own shortened links.
Aside from standard and simple shortening of a URL, Google says they want to make it “...the stablest, most secure, and fastest URL shortener on the web.” Also, a neat new feature allows you to track clicks to your shortened URLs:
I know there are a lot of shorteners out there right now but with the analytics and the fact that Google will be backing it with additional changes and updates, this is a pretty solid URL shortener to consider using.