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Big Changes Coming from Google (Update: It's Called Google Instant)

Posted on September 8, 2010 by Josh Mc

The search world is buzzing today with all of the possible changes that could come from Google's morning press event. Yesterday Google started hinting about a change with their creative logo and a quote from a Googler saying "it is fast, fun and interactive, just the way we think search should be."(SER) Today is no different. The current logo on Google's homepage adds color to the letters as you type, hinting at what many bloggers have been reporting on, streaming search results. If you haven't seen this yet, check out the video below from

We should know by the afternoon if this is rolling out to everyone, as well as what else Google may have up their sleave, but one thing is for sure, the way we search is changing.

What do you think about this change? Do you like it?


Update: Google announced that the real time search is called Google Instant and should be rolling out to Firefox, Chrome, Safari and IE 8 today. Google said this is being done to help people save the time wasted when typing a search that the user may not even want to begin with. They predict it is normally around 25 seconds, and Google Instant will completly change this.


Google Instant Response Time


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