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Yahoo is Now Bing, and Other Search Changes You Should Know About

Posted on August 25, 2010 by Josh Mc

It has been a crazy week in search to say the least, and it is only Wednesday. The search world has been shook by many updates this week, so I decided to aggregate the main ones, as well as the best posts on them,  in one easy to read area.

Yahoo Search Is Now Bing – Just yesterday it was reported that Yahoo search has transitioned to Bing search results. It is good for the people that like their Bing results better than their Yahoo, bad for the ones that don’t, and good for everyone else as there is now a larger competitor against Google. Note this change does not yet affect paid advertising, that should happen later this fall.

Google Allows More Than Two Results - The other big change in the search world happened with Google now allowing more than two results per page from any one site. This is a big change because now theoretically one business could own all ten organic SERP’s for their name or their name plus a keyword.

Needless to say there are a lot of changes happening in the organic world. What do you guys think? Are these good changes? Should us organic marketers be worried? Let me know in the comments.


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