By far one of the most interesting innovations that is happening in online video is the invention of clickable video. Many companies are quickly adopting this as the next frontier for engaging with customers and convincing them to make a purchasing decision. Watch the video from videofishbowl.com below to learn more about how it can help your company’s conversions.
- For anyone who is uploading videos to YouTube, Drew Hubbard’s article on the Five Keys For Creating Viral YouTube Titles is a must read. This article dives into the different tactics you can use to optimize your title and description for the best viral results. I personally liked the idea of using the word video in the title. It makes sense to include this as often when people search for videos they are adding video to their search query.
- Flimp posted a case study where they worked with the United Way to create a video email invitation to an upcoming event. The event had record attendance and raised over $400,000.00 for the charitable organization due to the success of the digital invitation.