While our websites are not involved in much location based or local advertising (we ship throughout the United States and many international locations), I am fascinated by local search. Be it mobile or computer based, I have become increasingly interested in the evolution of location based search and its implications. Needless to say I am very excited about some of the things Google has been doing to promote localized search. Here some recent examples I have been using and really enjoy.
- Refine your searches by location - What sparked this blog was Google's recent new addition of refining by what the user is nearby. I love this feature and already see myself using it regularly to find places and businesses near my location. What really makes this that much more awesome is the ability to put in a custom location, so that if you know you will be somewhere else at a later point in time, but you still want to see local results, you can change to the future location!
- Optimized Search Suggestions using your location - The next is one of Google's search features for mobile phones. I love this feature beacuase Google will offer search suggestions based upon the users location. The implied searches, which complete words and correct spelling errors, are great features alone when you are in an unfamiliar place. If you have a particular interest or are unsure specifically what might be around you this feature will start to suggest localized searches based upon what you start typing in. I used this just the other day when I was searching for hiking trails and was unsure how to spell the particular city I was nearby, it worked perfectly.
I hope you enjoy the evolution of localized search as much as I do, happy searching!
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