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The Expanding World of Online Video February 2010

Posted on March 1, 2010 by Josh Mc

Let’s start with ReelSEO and their article about the fight between online video ads vs. search ads. They predict that online videos ad revenue will grow from $734 million annually to $5.2 billion by the year 2014, an increase of seven times.

 

US online advertising spending by format by eMarketer

 

When compared to search, which is only predicted to grow one and a half times over that same time period an increase in revenue of this magnitude is significant. However, the amount of ad money being spent on search currently is around $10 billion, so video has a lot of catching up to do. Regardless, video ad spend is something you should at least take note of.

How Web Video SEO is Finally Coming of Age

This article has statistics that are staggering regarding web video. Based on the below graphic, over three years and three months worth of video is uploaded to YouTube every day, contributing to over 1200 years of video or 10,512,00 hours of video content being uploaded a year!

 

 

YouTube Stats in hours by Shane Snow

 

This article also talks about YouTube’s automatic translation that allows the user to have a transcript of the video added to the video itself. This allows the search engine to be able to index it (since text is able to be indexed, as opposed to video which isn’t).
 
They also talk about the future of video with the Apple iPad and other E-reader hybrids. These products are well equipped for the growing consumer need for easily accessible video. Google is recognizing this change and starting to implement more video results on the first search results page.  In that vein, videos will start to play a more important role in search results, as Google tries to keep search relevant with customer expectations, and customer expectations increasingly require video content.
 
Lastly, my favorite article from the last month can be found in Business Week “The Great Video SEO Frontier” While the content was taken from GigaOm, it's still nice to see video SEO capture the attention of a highly recognized publication.
 
In this article Nate Elliot does a lot of great research to provide statistics on video implementation. First off, he states that videos are 53 times more likely to appear on the first page of search results then text. He explains:
 
"On the keywords for which Google offers video results, we found an average of 16,000 videos vying to appear on results pages containing an average of 1.5 video results—giving each video about an 11,000-to-1 chance of making it onto the first page of results. By comparison, there were an average of 4.7 million text pages competing for a place on results pages with an average of just 9.4 text results—giving each text page about a 500,000-to-1 chance of appearing on the first page of results."
 
Clearly this is not going to be the goose that laid the golden egg, but if you create good video content and can market it well, you really can see added benefits on the SERPs.
 
Until next month, keep the videos rolling, and let me know if you like any articles I missed in the comments.

 

 

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