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Localizing Twitter Data for Businesses

Posted on February 3, 2010 by Zach

While I may be late to the party and still not very engaged, to say the least I am very interested in a new feature Twitter recently rolled out called Local Trends.

It's described on their blog:
"As Twitter evolves, and more people share what’s happening in their own world, we want to provide another way for people to discover topics that may be relevant to them. Last week we began to slowly roll out a new feature called Local Trends to expose what people are talking about on the state and city level, and today we've fully launched so everyone can use it."

So now not only can you see what is trending in all of the twitter-verse but users can see what is trending locally, if they have set their location. While I don't frequent "the Twitter" very often this for me is a very compelling feature. 

On top of that we had several interesting conversations around the office about how this type of data might be used for businesses, especially eCommerce. There are some very interesting implications in regards to local trending data which could be used in different marketing and social channels. As we were talking several interesting examples came up in regards to marketing products to different locals based upon weather, popularity, celebrities, local markets, local business, etc. If you know a particular topic is “hot” and there are products which could be marketed to play off of that you could go to town on geo targeted SEM campaigns, social messaging and advertising to people in that area or other local advertising channels. The opportunities seem endless and the data invaluable.

Kohler is arguably one of the most innovative brands in the home improvement industry. The new Karbon faucet has completely transformed the kitchen and more specifically revolutionized the kitchen faucet. Meanwhile Kohler seems to effortlessly create bathroom fixtures that are not only sleek but save water, like the Escale toilet.

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