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Vanessa’s Variety for the Week of December 4th, 2009

Posted on December 4, 2009 by Vanessa
  • Cyber Monday outperformed Black Friday in online retail sales this year.  This may not have been true for other internet retailers in the past but this was something that we expected and have seen before.  It’s not surprising that “shoppers bought 10% more items per order online” when the online shopping experience is not only convenient, inexpensive, and comfortable.  Not to mention online shoppers don’t have to worry about getting in fist fights over the great deals to be had!

  • Forbes Woman recommended Thirty Women Entrepreneurs To Follow On Twitter.  The list is well rounded; here are a few of my favorites:                                                                                                                                                                                    
    • @BrandYou: Cindy Ratzlaff is a marketing strategist who tweets about how to create buzz for your brand. 9,419 followers.
      @Bernadeen: Bernadeen McLeod is a business coach who tweets small business tips, articles and resources. 3,116 followers.
      @KairaRouda: Kaira is an award winning author who tweets about how to build a unique and genuine brand. 4,510 followers.
      @NikkiPilkington: Nikki owns an Internet marketing company and tweets about search engine optimization. 8,884 followers.

  • CEO of Google, Eric Schmidt wrote a piece opposite the editorial page of the Wall Street Journal, calling for the Journal and other newspapers to take responsibility for their own failures.  It’s surprising that the article was printed considering that the article was directed at Rupert Murdoch, owner of the Wall Street Journal, who has openly accused Google of stealing his content.  Here’s some of what Schmidt had to say:

“With dwindling revenue and diminished resources, frustrated newspaper executives are looking for someone to blame. Much of their anger is currently directed at Google, whom many executives view as getting all the benefit from the business relationship without giving much in return. The facts, I believe, suggest otherwise.

Google is a great source of promotion. We send online news publishers a billion clicks a month from Google News and more than three billion extra visits from our other services, such as Web Search and iGoogle. That is 100,000 opportunities a minute to win loyal readers and generate revenue—for free. In terms of copyright, another bone of contention, we only show a headline and a couple of lines from each story. If readers want to read on they have to click through to the newspaper's Web site. (The exception are stories we host through a licensing agreement with news services.) And if they wish, publishers can remove their content from our search index, or from Google News.

The claim that we're making big profits on the back of newspapers also misrepresents the reality. In search, we make our money primarily from advertisements for products. Someone types in digital camera and gets ads for digital cameras. A typical news search—for Afghanistan, say—may generate few if any ads. The revenue generated from the ads shown alongside news search queries is a tiny fraction of our search revenue."

  • Yahoo! has posted their Year in Review, and with that the Top Mobile Searches of 2009.  Topping the list was Transformers starlet Megan Fox.

  • Voting for the Top 100 online marketers of 2009 is open until December 13, 2009.  Plenty of the names on the list should look familiar so it may not be easy to cast your vote…



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