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Why Human Resources Should Read the Company Blog

Posted on October 27, 2009 by Ellen

If you’ve spent any time reading though the eCommerce and Entrepreneurship blog, you’ve seen the difficulties the company engages in. These “journal entries” of sorts, are an opportunity for our employees to express what hardships they’ve gone through and what positive and negative outcomes come from their experiences. The blog is a legitimate forum for venting, learning, growing and sharing; aka an HR manager’s best friend. Everyone’s blog entries have enough of their personal stories laced through them that these entries become a useful means for HR to check out what lies just under the surface at the company. Under the surface is where you’ll find people’s motivations, perspectives and a look at how they view themselves in comparison to others. What better way for me is there to find out what is going on at our eCommerce business than to read the online commentaries detailing employee’s experiences?  Of course there are details and extreme circumstances that should not be displayed publicly and should be treated with the upmost confidentiality, but when it comes to the company’s everyday lifestyle, the blog is a great tool to use when figuring out where the Lifestyle Pillar meter should be rated.

Gordian Project’s eCommerce and Entrepreneurship blog of course has its intended strategic business purposes, but it is not there just so we can share with the world what mistakes we’ve made and what successes we’ve mastered.  The blog lets us look at ourselves to see how we’re doing, what frustrates us, how we can make our retail websites a better place for us to be productive and enjoy coming to work. If there is anything we can do to make our employees just “not hate coming work”, but look forward to going to work everyday, it will be better for the employees and better for the company. 

Take for example those who have been involved in our OutdoorPros Adventure Team, activities outside of the office have sparked relationships and growth inside of the office.  I’ll let some of the pictures speak for themselves:

Josh Mc Catching the Sunset

Bobby, Paul & Chad around the campfire

Zach surfing

Sean and Zach jamming

Zach catching the sunset

But I know what you’re thinking…. “We’re here to run a business, not a daycare”. Of course I understand the extremes associated with letting employees be “happy”. I am not advising for a lack of structure that ends up with work becoming a video game palace and online shopping café, but rather, I’m promoting growth of employee ownership and self-investment in their everyday work. Making work enjoyable allows employees to build commitment in their intimate relationship with the company. Happy employees equal productive employees and if they’re unhappy, I guarantee it will end up on the company blog.


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