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Posted on July 21, 2009 by Ellen

I’ve been thinking about something lately and I need your help. Can someone please tell me why every article, blog post, news report, or ANY informational piece in our space has had recession tunnel vision?  Entrepreneurs in eCommerce have quickly shifted focus from the latest fads and trends in user interfaces and vendor partnerships to best practices in hiring, strategic cash plans, etc. and all as a result of the recession.

It seems that the recession is the driving factor behind the influx of attention made on best business practices.  This just cracks me up – as if these things should not be a major focus in BOOM times.  We should be doing this (concentrating on efficiencies, market share, employee retention rates, etc.) all the time!!  I have to admit, I am guilty of writing posts like this myself.  Just imagine if all of the business owners, politicians, whoever should be named, crunched these same numbers when the economy wasn’t forcing everyone to pay attention and do so?  What if we were motivated and “entrepreneurial” enough to make these meticulous calculations when things were going well?  If we all acted as if “economic Armageddon” (as we all like to call it around here) was just around the corner, just think about how much leaner and meaner our businesses, industries and economy would be as a result.  Those that are successful, those that survive and move through these difficult times are those that are proactive, those that are prepared and ready for what’s next, they create their own competitive advantage in doing so.  Don’t get me wrong, I understand that different times call for different strategies, but it just seems like strategies such as particular hiring, sensible cash plans and market share maneuvers are important regardless of what the economy is doing.  How about from now on, don’t just ride the market cycles, drive them.


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