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Vanessa’s Variety for the Week of July 17th, 2009

Posted on July 17, 2009 by Vanessa

 

  • Shop.org released their 2009 State of Retailing Merchandising Report this week: 
    • “Specifically, retailers this year are setting the following as priorities for their Web sites:
      Checkout process redesign – 79%
      Improved content on product detail pages – 73%
      Site search and browse results – 71%
      Home page – 60%
      Redesigned help section / FAQ”

  • Clickthrough rates can change when language and experience are factored into the equation; if you don’t believe me take a look at this experiment.

  • Optaros is offering a complimentary eBook on social eCommerce.  The book "5 Winning Strategies in Social Ecommerce" can be found here.

  • Social media is only effective if it’s based on trust, transparency and ethical business practices, luckily I work for a company where this isn’t a problem.  Unfortunately there are still, as I suppose there may always be, companies out there that don’t operate in this fashion.  The New York Attorney General isn’t standing for it, in fact he has fined a company $300,000 for encouraging fake reviews.

  • Entrepreneurs are powerfully positive.

  • Google announces second quarter 2009 financial results.


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