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Emotional Blogging: Reputation Nightmare or Instrument?

Posted on July 16, 2009 by Arianna

As I was thinking of a topic for my blog, I remembered what a frustrating day I had on Friday and decided to blog about my frustration; however I began to wonder if being emotional while blogging would be beneficial, not only to me but to the company and our audience. As much as I want to vent and tell the world of the issues I had to deal with, I believe that there is a fine line between great, helpful, and useful content and just a lot of content [venting or whatever it may be on any given day].  While this line is fine it should be well defined.

There are two different approaches to blogging while under the influence of emotion. You can choose to simply vent or you can choose to find a solution as to the reason why you are venting. Blogging to merely expel stress will only provide you with the satisfaction of expressing your feelings, but can cause you to write things that you may regret later. This ultimately causes two problems: the feeling of satisfaction that you had when you hit publish likely dissipated quickly, and those “things” that you wrote will have a longer lasting impact than the feeling of satisfaction that you were blogging for in the first place!  

Healthy venting as I like to call it, is a simple concept based on practical reputation management practices, it allows you to depend on your emotions to tell you what to blog about but doesn’t allow your emotions to write your blog. For instance if you are asked to create a report that has you pulling hairs, you can blog about resources you found to make it easier to complete the report or about the lack of resources or suggestions for creating efficiencies that would ultimately save the organization dollars.  Instead of blogging about the ridiculous report you have to create and why you believe it’s unnecessary.

On the flip-side, The Reasoner wrote an article about this same issue, providing us with good reasons why emotional blogging may be a good thing. What do you think? Do you think blogging just to vent is a good idea?

 

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