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Vanessa’s Variety for the Week of June 19th, 2009

Posted on June 19, 2009 by Vanessa

I finally get to say it, “The Lakers are NBA Champions!”  I did so much smack talking last year that I ended up losing my bet and the Lakers lost in the finals, so this year I decided to not say anything until it was all over.  So, Father’s Day is this weekend, and other than that it’s time to move on to the week in eCommerce.

  • Google changes public stance on PageRank Sculpting with nofollow, Matt Cutts gives a detailed analysis here and Marketing Pilgrim gives a synopsis here.  Changes to be aware of: Distribution of link juice is either passed on or it vanishes, SEO’s no longer have the ability to allocate PageRank value using nofollow.

  • Has Bing raised public interest?  Yes.  Does Google fear Bing, like the New York Post reports?  I doubt it.  I tend to lean more towards Clint Boulton’s opinion that Google’s respect for Bing was revealed when they launched “Explore Search”, a page that features many of Google’s functions in an easy to read format.

  • Online shoppers plan to spend more on dear old Dad this Father’s Day than offline shoppers.

  • Social media can be used by marketers to engage and acquire focus groups. 

  • Writing headlines sounds so simple, but getting started can be the difficult part for the writer; Copyblogger offers nine proven formulas for these troublesome times.

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