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Vanessa’s Variety for the Week of May 8th, 2009

Posted on May 8, 2009 by Vanessa

Don’t forget Mother’s Day on Sunday!  For now let's review the week in eCommerce:

  • Speaking of Mom… Search Engine Guide recommends using the “Mom Test” if usability is a concern.

  • Copyblogger is strategically helping others fight the blogging war for attention, and I do mean “strategically”.

  • SEOBook challenges “What do your non customers have in common?

  • Andy is scratching his head over Google’s Chrome commercial that is scheduled to run this weekend.

  • I actually haven’t read the Bruce Clay's blog in a while but this post by Virginia caught my eye.   She makes a few really good points about how annoying it can be when someone blatantly steals your content, but she also points out that you don’t have to stoop to their level.  I guess it hit close to home this week, considering when I checked out one of our competitors websites I found that they were using nearly our exact ad copy on one of their banners:

 

Free Shipping Promotion

Duplicating Ad Copy
 
 


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