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Vanessa’s Variety for the Week of May 8th, 2009

Posted on May 8, 2009 by Vanessa

Don’t forget Mother’s Day on Sunday!  For now let's review the week in eCommerce:

  • Speaking of Mom… Search Engine Guide recommends using the “Mom Test” if usability is a concern.

  • Copyblogger is strategically helping others fight the blogging war for attention, and I do mean “strategically”.

  • SEOBook challenges “What do your non customers have in common?

  • Andy is scratching his head over Google’s Chrome commercial that is scheduled to run this weekend.

  • I actually haven’t read the Bruce Clay's blog in a while but this post by Virginia caught my eye.   She makes a few really good points about how annoying it can be when someone blatantly steals your content, but she also points out that you don’t have to stoop to their level.  I guess it hit close to home this week, considering when I checked out one of our competitors websites I found that they were using nearly our exact ad copy on one of their banners:


Free Shipping Promotion

Duplicating Ad Copy

Little Giant has been hard at work engineering pumps that their most loyal customers have been waiting for. is your destination for the new Little Giant TSW Sump Pump System and their NXTGen Condensate Pumps.

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