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Vanessa’s Variety for the Week of April 3rd, 2009

Posted on April 3, 2009 by Vanessa
  • The Boston Globe reports that retailers need to be prepared for a somewhat new and increasingly more frequent trend, customer haggling.  It’s understandable that with the economic decline those who are shopping are shopping for the best deal, but not many retailers are working with the margins that they used to.  If you haven’t done so yet this is a good time to train your representatives the proper way to interact with price negotiations.
  • Whether you have an SEO campaign, are thinking about starting one, or questioning if you should keep it in house or outsource, Stoney deGeyter of Search Engine Guide has put together a list of “61 Pre-SEO Campaign Questions You Need to Answer to”.  What’s great is that he has included questions that relate to both in-house campaigns as well as outsourcing.
  • Sage Lewis of Search Engine Watch experimented with promotions.  He based the experiment on two different types of promotions: one included user feedback on the best ideas for the future of his column, and the other was based on getting users to link to the column.  He provides his thoughts on the outcomes of the two here.
  • Branding can be difficult, especially for the little guy.  Entrepreneur magazine points out five common mistakes that brand marketers may be engaging in.
  • Seth Godin is great at pointing out the obvious.  This statement is not meant to belittle his writings but to point out the fact that a lot of the things he writes about are issues that have been on many marketers’ minds, he just finds an eloquent way of relaying the information.  In a post written early this morning he puts into perspective the reasons that good intentioned marketers are finding it harder and harder to get the word out to potential consumers.


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