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Vanessa’s Variety for the Week of December 12th, 2008

Posted on December 12, 2008 by Vanessa

If you’re in retail I doubt you’ve had time to catch up on this week’s blog highlights.  I found these particularly interesting this week:

  • Search Engine Marketers, I suggest reading Search Engine Land’s post on 9 Myths of Landing Page Quality Score.
  • It’s the giving season, and bloggers are doing their part.  Brian Smith of Comparison Shopping Engines is growing a mustache to raise money for DonorsChoose, an organization that lets teachers submit projects they need funding for, if you are interested you can go to his giving page at  Joe Hall proposes linking to charities to improve their web presence.  Finally, if you Twitter give Squidoo a tweet and they will donate to charity as well.
  • Rand from SEOmoz covers the fundamentals of an SEO campaign in this week’s Whiteboard Friday.
  • As social networking becomes increasingly more popular the need for reputation management grows.  According to the London School of Economics via Denise Shiffman’s Engagement blog “Every 1% reduction in negative word of mouth correlated to .41% growth, while a 1% increase in positive word of mouth correlated to just .14% growth. In other words, reducing negative comments could grow revenue by 300% over increasing positive comments.”
  • Search Engine Guide’s, Stoney deGeyter, takes a look back at what he wanted for Christmas from the search engines in 2002.  To see if he got what he asked for click here.

Bonus Articles

Today is intern Justin's last day, so I asked him to put together his favorite posts from the week as well.  His choices are probably more useful than you may have thought...
  • Everyone working in the marketing department of your company, you may want to read this. The internet has made it much it easier to measure just how valuable you really are...sorry. 
  • Want a job where you work from home making videos about whatever you want while raking in thousands of dollars a month? Well look no further than Youtube. Sounds too good to be true? Well it isn't exactly as easy as it sounds. Building up a fan base on the internet big enough for companies to want to advertise through you will take a while. But here is an article about some of the success stories of Youtube.
  • Do you need to reach more people with your advertising? Well, Google has extended its AdWords products to any mobile device that has HTML browsing, such as the iPhone  or T-Mobile's G1. "This new option will now allow you to display your ads specifically on these devices, create exclusive campaigns for them, and get separate performance reporting."
  • Customer service is a big part of a computer company, and many people will purchase a certain brand over another just because of their customer service. Well, it seems that Dell did not get the memo. Dell is now "charging customers a monthly fee to have access to its United States-based customer service representatives." You can read more about it here.


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