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Vanessa’s Variety for the Week of November 7th, 2008

Posted on November 7, 2008 by Vanessa

What a historic week we have had!  Our President Elect has a lot to do when he takes office, and while 48% of the voters may have been disappointed by the outcome, I think it’s important as citizens that we give him a chance.  I mean forgive my opinions but Schwarzenegger is trying to pass more taxes than California has seen since he took office and he is a so called “Republican”!  I start with these comments this week because these decisions and changes are affecting the workplace whether the workplace is eCommerce, an entrepreneur’s start up, or a more traditional setting.  As the stress about the economy and unemployment rises, employees are likely to feel the stress on a more personal level.  There have been some great articles this week that relate to how this stress may affect the workplace so that will be the focus for this post.

  • Warren Buffet was recently interviewed about the financial crisis that we are currently in.  Bill Taylor of the Harvard Business Review touched on the interview and focused on a specific point that Mr. Buffet made.  When asked “Should wise people have known better?”  He replied with “Of course, they should have….”  Buffet then goes on to explain the natural progression of successful ideas that become failures.  One key takeaway: Don’t behave like a money hungry “idiot”.
  • The Rimm-Kaufman Group shared data regarding their PPC-driven sales this week, and the graph isn’t pretty, especially this close to Christmas.  The data shared is quite useful, and there is added value in the tips that are referenced at the end of the article.  Check it out here.
  • Yikes, the first sentence of this article might scare you away so I will give it to you ahead of time, and you can decide if you want to read on.  “Local interactive ad spending growth is expected to slow to around 8 percent in 2009 from 47 percent growth this year.”
  • The economic downturn isn’t having a negative impact on everyone.  Coupon sites have seen a 26% increase in traffic in the third quarter, and it’s expected to rise.  Retailers would be wise to follow suit and make sure they have coupon programs in place.  A couple other key tidbits from the article are to avoid cutting costs by eliminating free shipping promotions, and be prepared to advertise for Christmas earlier than usual.
  • What about employees?  Well, email may be adding to the office drama.  Email is such a staple in office communication that people may not even realize that their words are being misconstrued.  I think this video explains it best.

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