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Intern Week - My Take on Mobile Advertising

Posted on October 3, 2008 by Interns

Welcome to our fourth installment of intern week, where we present blog posts written by our remarkable interns.  The following blog post may sound contradictory to what an eCommerce intern would believe, and trust me, we gave Jeff a hard time about it after we read it.  However, he brings up some good points and reminds us that not everyone is as internet savvy as those we are used to being around, which I think is a needed reminder.

- Vanessa


Online advertising allows businesses to reach their target markets through the internet and has become one of the core advertising formats for many companies.  However, with new technology always on the rise new forms of advertising may be leading the way and marketers will need to be prepared in order to take advantage of these new advertising formats.  One of the fastest growing advertising platforms is Mobile Ads. Companies that have already succeeded at online advertising are quickly moving in to mobile advertising, companies like Google for instance.  Google has launched Mobile Ads, its mobile complement to AdSense. This concept is not exclusive to Google alone; other companies like Yahoo! and AOL have their versions of mobile advertising as well.  Google however, is attempting to take mobile ads to the next level.  According to Google, their current advertising platform would sense when a user is accessing a website on a mobile device by connecting the user directly to Mobile Ads.

Mobile advertising spend as a whole is expected to reach $1.3 billion in 2008 and is expected to continue to grow.  Mobile Ads are comprised of mobile video, images, banners, text, or a combination. For now text is the main format sent for mobile ads, but video is expected to be the wave of the future.

Mobile Ads may sound good to some, but I feel that our society is too technologically dependent. For example Mobile ads would be more of an annoyance than a perk for people like myself that don’t typically shop online and aren’t constantly texting.  Not to mention these ads could potentially would be dominate text, picture, or video message allowances for individuals who don’t have unlimited text, picture, and video messages within their mobile plan. Also, regulations have not been established for mobile advertising yet.  This could be a problem for parents that already have to regulate the number of advertisements their children see on television and other traditional marketing formats. Another problem could be that with the increase in ads could come an increase in cell phone models, such that the cell phone technology would be able to keep up with ad technology.  I am sure some consumers dispose of their old cell phones properly, but those that don’t could potentially harm the environment every time they upgrade their phone. However, the one good thing that I do see about the concept is that it does allow eBusinesses to reach out to more customers and potentially new customers. Like I said though, when it comes to my personal opinion I prefer buying in store and viewing my advertisements on the good old fashion television, and not my cell phone.

- Intern Jeff


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