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Vanessa’s Variety for the Week of July 4th, 2008

Posted on July 3, 2008 by Vanessa

This year is flying by.  Happy Independence Day America!  I was talking with one of my fellow eCommerce pals this week and he reminded me that this would be his first 4th of July celebration since he moved here from Canada.  I thought that was interesting.  Kevin I hope you have a very Happy 4th!  Ok let’s get down to business.

  • Gordian Project, our parent company, got its name from the idiom “cut the Gordian knot”.  To “cut the Gordian knot” means to get to the heart of the problem and solve it efficiently.  Similar to us is another entrepreneurial company called the Rubicon Project; their name comes from the etymology of the idiom to “cross the Rubicon”, which means to make an unchangeable decision.  The founder wrote a post this week about The Fear of Success.  I enjoyed it because in some ways it reminded me about the founders of our company; not just because they have had a lot of successes at a young age, or because of other reasons mentioned in the post, instead our fearless leaders seem to balance a lot of the equation that it takes to be successful, between one another. 
  • I hope you aren’t viewing anything on YouTube that you wouldn’t want your Mom to know about, or Viacom for that matter.  Andy Beal reports on the news that a New York Court Orders Google to Hand Over Your YouTube Personal Data. 
  • UK based SEOer, Richard Baxter, wrote a post this week on paginated links and the ability to use Google to find duplicate content.  He used one of our websites, as the example for explaining his thoughts.  The post has actually sparked a discussion around here, so watch for a follow up post on the subject. 
  • Last week I mentioned that marketers were embarking on strategies that may earn us a term equivalent to that of ambulance chasing attorneys.  Apparently I am not alone; Seth Godin wrote a post this week in which he remarks “Marketing culture has become a culture of lawyers.”  Check out the post though, as there is still time to save our reputation. 
  • Marketers know how powerful word of mouth (WOM) can be to a campaign, company, product, etc. and with the social networking revolution of the LinkedIns, Twitters, blogs and more, viral marketing is growing by leaps and bounds.  Jennifer Laycock of Search Engine Guide analyzes a recent study about WOM and if it is more effective and done more often online or offline. 


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