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Google Sitelinks: Capturing My Proverbial Moby Dick

Posted on April 14, 2008 by Zach

For as long as sitelinks have been used in Google SERPS I have been asked by others, and wondered myself, what they are and how to get them. Sitelinks are extra links that appear below some search results in Google. They serve as shortcuts to help users quickly navigate to the important pages on your site. There is obviously some value in having them, and many have started quests to get sitelinks for their own websites. Sitelinks have been, however, shrouded in mystery and justly so because of how Google describes them...

"How does Google compile the list of links shown below some search results?  The links shown below some sites in our search results, called sitelinks, are meant to help users navigate your site. Our systems analyze the link structure of your site to find shortcuts that will save users time and allow them to quickly find the information they're looking for. We only show sitelinks for results when we think they'll be useful to the user. If the structure of your site doesn't allow our algorithms to find good sitelinks, or we don't think that the sitelinks for your site are relevant for the user's query, we won't show them. At the moment, sitelinks are completely automated. We're always working to improve our sitelinks algorithms, and we may incorporate webmaster input in the future."

So while I have read a lot about sitelinks and heard many theories and questions about sitelinks, I am happy to say that now has them. All can rejoice that I have now caught my proverbial Moby Dick and added another notch to my SEO belt!


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