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Vanessa’s Variety for the Week of April 4, 2008

Posted on April 7, 2008 by Vanessa

Last week was such a fun week of eCommerce.  This post was supposed to be up on Friday, but my wireless card wasn't cooperating at Lake Havasu, so I apologize for the delay.  I never really got in to April Fool’s Day until I started working for an Internet Retailer.  That’s when I noticed that big companies got involved in the fun.  I now look forward to the hoaxes of the next year.  Although we had fun with the silly, and completely insane jokes that were played in eCommerce this week, there were some real stories that are of notable mention as well.


  • Blendtec has one of the most interesting viral marketing campaigns I have ever seen.  The “will it blend” series has sparked worldwide attention.  This blog took the opportunity to interview Tom Dickson about it.  What is funny is that he says that he knew the campaign was big when he gave a presentation at the 2007 Internet Retailer conference…. a presentation we caught on video.
  • Curious about if you should link out or not? And how often you should link out?  Search Engine Watch wrote a post that should help.
  • Who will Channel Advisor partner with next?
  • Search Engine Land does a weekly post about pictures in the eCommerce industry.  If you haven’t seen it before check out this week’s post.
  • If we disappeared tomorrow would you miss us?  What about if Google disappeared?  Your favorite restaurant?  Seth Godin puts it in to perspective


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