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25 Things to try for your Holiday eCommerce Business

Posted on December 26, 2013 by Jessica

'Tis the season for shoppers to be hitting the internet hard and fast in their quest to find the must-have products at the must-have prices. And if you're a savvy business, you'll have spent months preparing for the best time of year for any merchant: Black Friday and beyond, when most businesses are able to make sure they end the year in the black by offering killer deals that just can't be passed up. With online sales on Black Friday now surpassing 1 billion dollars, and holiday shopping during the months of November and December resulting in significant profits for businesses, you want to make sure that your website, as well as your sales and marketing staff, are ready for festive business. Here are a few tips to help you prepare and make the most of the holiday shopping season:

Plan ahead. Always plan ahead by getting as early of a start as possible on your ecommerce plans for the holiday shopping season. Begin making tentative plans and product and sale listing schedules as early as June and July.

Don't panic. Even if you didn't optimally plan for the holiday shopping season, you can still make the most of things. Jump in with some festive decor for your website, renewed interest in corresponding with customers on Facebook, and the offerings of holiday sales and promotions.

Give your site a festive makeover. With as much as 41 percent of holiday spending being done during the Black Friday weekend, make sure your site is ready to go with its holiday look no later than the week of Thanksgiving. Simple touches like adding a bundle of ornaments to your logo, setting a jaunty Santa Claus hat onto the corner of the first letter in your business name, or changing link colors from blue to red or green can go a long way in showing your holiday spirit. And on the SEO end of things, you'll definitely want to incorporate such search-engine-grabbing keywords like "Black Friday Sale" and "Cyber Monday Sale". Use these in headings, links, site content, and even as the ALT descriptions for relevant images.

Set up PPC campaigns. The opportunity to earn traffic, visitors and ultimately sales from PPC campaigns is at its best during the holiday shopping season. Utilize Black Friday and Cyber Monday keywords and banners to get the most clicks.

Add a holiday countdown ticker. Create a fun yet slightly panicky sense of urgency on your site by showcasing a holiday countdown ticker. Set the ticker to show how many days there are until Christmas. Additionally, consider placing brief information about your shipping info nearby - for example, underneath a holiday ticker you could have wordage such as, "Order by 12/20 and select 2-3 day shipping to get your package by December 24th!"

Promote gift cards. There isn't a better time than the holiday season to promote your gift cards. Gift cards are a so-so buy during most of the year, but at Christmastime, when there are plenty of parents, adult siblings, and co-workers who have no idea what to get one another, gift cards are sure to be a big hit. Offer expedited shipping on gift cards or even e-mail delivery to further entice buyers.

Show off the clearance merchandise. You may be able to finally move clearance merchandise off the shelves by showcasing some of the good, gift-worthy stuff to your holiday shoppers. Dedicate a spot on your page or within a product listing grid for your clearance items. Be sure to highlight the ultra-low prices on these items, which will attract frugal shoppers.

Offer gift wrapping and Secret Santa shipping. Many holiday shoppers don't have the time or desire to wrap gifts, especially if they have to then pay to ship those wrapped gifts to their final destination. Throw in free gift wrapping on orders of a minimum price, and be sure to include Secret Santa shipping - with this option, the recipient receives a receipt with the item, but no prices are listed.

Highlight holiday shipping deadlines. The biggest question holiday shoppers have in regards to purchasing online merchandise is, "Will I get it in time for Christmas?" Put together a simple table that lists product ship dates on the left, and product delivery dates on the right. Encourage shoppers to choose shorter shipping options (though these are usually a bit costlier) or do their shopping sooner in order to avoid stalking the postal service mercilessly in the days leading up to Christmas.

Clearly state payment and shipping info. Going hand in hand with what has already been mentioned - always be clear with stating costs and times associated with preparing orders for shipment and the actual shipment of those products. If there are daytime deadlines for placing orders that will ship on that same day, make sure you are clear with this, too. And if you offer free shipping or a free product on orders that meet a certain threshold, make sure this is clearly explained, so that you don't have disappointed customers walking away from their shopping cards.

Offer free shipping. Eat some of the shipping costs your customers will have to deal with by offering to cover it yourself. Reasonable exclusions make sense, but you should be willing to offer free shipping on smaller purchases, like jewelry, makeup, clothing, and toys.

Promote your festivity on your blog and social media profiles. The Christmas season is everywhere, so even if you're less of a Santa Claus type and more of a Scrooge, it's important that you paste a smile on your face, plop a Santa hat on your head, and take to your blog and Facebook status and Twitter update with proclamations of how exciting this time of year is. Or, at the very least, showcase and highlight some of the more festive, holiday-oriented sections of your website.

Offer themed gift shopping pages. Just as many holiday shoppers will traipse up and down the aisles at department stores, trying to find that special someone just the right gift, plenty of shoppers will be aimlessly browsing your website, hoping to click upon the perfect item. By taking the time to put together gift guides for different recipients (co-workers, children, teenagers, men, women, etc.), you'll make it easier for your shoppers to find a gift, and then purchase that gift.

Show your holiday spirit by giving back. Many businesses are giving back to communities by donating proceeds of certain purchases to charity, or even by directly donating shipments of clothing, toys, or food to neighborhood programs. You too can get on board with this, and you'll definitely want to toot your own horn by mentioning your decision to give back on social media. You can promote your decision to give to those in need on your website by offering customers the chance to give to. Offer to add on $1 donations to their purchases, or let them select a charity to send an item to if they make a qualifying purchase. Holiday shoppers are quick to notice and talk about businesses who aren't just thinking about their profits during the holiday season - this is a group of businesses you definitely want to be among.

Be mobile ready. If you're not yet mobile ready, now's the time to make the necessary changes to your website so that your visitors can easily access and navigate your website, whether they're on a laptop, a tablet, or a smartphone. 30 percent of shoppers plan on shopping online, and more than half of the purchases they make are done on a mobile device. Don't lose out on sales because your website isn't designed to be responsive and adaptable to all mobile platforms.

Update your site regularly. Do daily check-ins to look for mis-priced merchandise, incorrect inventory, and even simple things like types or mis-aligned images that need tending to.

Check in on social media. Cross promote your site and its selection of holiday-perfect items on Facebook, Pinterest, Twitter, and even Instagram. Use your company's name as a hashtag to make it easier for others to find and chime in on your conversations.

Hit the email marketing hard. Now's a good time to put together daily email newsletters. Each newsletter can have the latest and greatest must-have products listed, maybe a few DIY gift and baking ideas, and a handy countdown to Christmas ticker to motivate customers to click and buy.

Collect emails. While you're working on building traffic and sales, throw up a pop-up that offers new customers the opportunity to sign up for your newsletter with just one click. Many consumers will do so, even if for no other reason than to hope for coupons and exclusive discounts.

Utilize coupons. Coupon codes can be a saving grace during the holiday season, when tight budgets are stretched even tighter. Offer a simple 10 or even 15 percent coupon that has no conditions to be met, and watch how your customers will suddenly swarm your site to make purchases.

Hold a giveaway. Consider holding a giveaway for a high value item, or even a $50 or $100 gift certificate to your store. Set up the giveaway somewhere on your site or blog to draw traffic to your site, and encourage entrants to browse your site, follow you on Twitter, like you on Facebook, etc., to build your social media following.

Be there and be ready to chat. Set up a live chat service, and make sure that it's actually staffed by a person who can jump in to answer a customer's questions.

Prep staff. Prepare your staff for what they can expect during the holiday shopping season, and consider adding one or two more people, especially if you offer live chat and phone support.

Staff your site's back-end. Last but certainly not least, make sure that your website's server is equipped to handle the increased load from traffic and website purchases. Considering upgrading resources such as bandwidth, and even CPU and RAM, to make sure that your site will stay up and running at all times.

Are you in the eCommerce business?  What tips would you recommend following next year? 

5 Easy Ways to Increase Social Media Presence

Posted on December 19, 2013 by Jessica

During the holidays,  a variety of industries are competing for your customer's dollar. The average Internet user is bombarded with advertisements, from banner ads to YouTube commercials and Facebook ads. Creating content that will help your business stand out is key to capturing their attention and getting them to buy from your business. Using the following social media tips, you can enjoy greater sales and increased visibility for your business. 

1. Create Great Content
There is truly only one way to get the customer's attention. Great content trumps fancy ads, dancing animations or even viral videos. If a customer visits your site and finds old blog postings, poor quality images or expired offers, they will simply leave your site and go elsewhere. There are far too many competitors waiting to grab their attention. Since most customers use the Web to search for information, fill your site with credible and informative content that they can use. 

2. Image is Everything
Internet users have short attention spans. The average user spends less than 30 seconds perusing a website before deciding to read more or surf away. This is where your images come in. Hook them with vibrant photo tutorials, product images or interesting user pictures. Use sites like Pinterest to generate interest in your products and draw new customers to your site. 

3. Say it With Video But Not Just Video
When used well, video can be effective. Use videos to offer tutorials on how to use your product, show actual users or to display commercials for your company. Use video sharing sites like Vine, Vimeo and YouTube to spread your message. Using video will work well if you use it strategically. One of the biggest mistakes that sites make is annoying their readers with video. Nothing is more frustrating to a surfer than searching for a topic, reading the description and finding the content is video only. 

4. Diversify Your Social Media Presence
It is not enough to simply have a Facebook page when it comes to leveraging social media. Use a range of sites like Pinterest, Instagram and Flickr to spread the words about your company. Update all your feeds regularly for the best possible results. 

5. Make Sharing Simple
Add sharing buttons to your site to allow your visitors to share your site with their social media friends. This will bring greater exposure to your company and grow your customer base. 

Many businesses have been able to increase sales this season by creating dynamic content that gets results. Can you think of any other ways to increase your presence on social media networks? 

Creating the Perfect Social Media Team

Posted on September 25, 2013 by Jessica

As a small business owner or start-up, funds may be limited. Thankfully, social media marketing allows you to reach out to new customers and develop relationships with them at no cost, except for your time. As the owner of a company, your plate is likely full and your time is valuable, making it necessary to delegate your business’s social media marketing tasks. Before you start assigning random tasks and run the risk of losing sincerity in the eyes of your audience, there are some ways you can successfully delegate your daily social media tasks without losing the unique authenticity responsible for your appeal.

1. Automate Your Twitter Updates and Delegate Your Facebook Updates

You can schedule and delegate the tasks of posting Facebook updates to a trusted employee, and you can use automated software to automatically post Twitter updates on your behalf. Many business owners choose to write a schedule of upcoming updates and select an employee to post the updates as scheduled while making them unique. Thanks to technology, you can develop a list of messages and schedule them to be automatically sent out to your Twitter profile. 

2. Delegate Responses to Invitations and Page Requests

Another way to free yourself from spending hours on your business’s Facebook account is to delegate the page requests and invitations you may be inundated with to your assistant or another employee. These can easily start to pile up in no time at all, and if you receive numerous requests to attend events, join groups, and “like” certain pages, you can develop guidelines and have an employee clear or respond to these messages on your behalf.

3. Delegate or Automate Follower and New Friend Requests

The more friends you have in your social media networks the better. There are automated applications that can be used for Twitter to actively seek out and find potential followers and even send them a welcome message. You can delegate the same task to an employee to grow your Facebook friends as well. This will save you a tremendous amount of time, grow your business, and allow you to focus on other important tasks.

4. Delegate the Set-Up of Promotions, Workshops, and Other Events on Facebook

Promotional events can be huge for your business, but setting up these events can easily be outsourced as well. The set-up of these important events should include event information, all of the logistical details, and the invitation of friends and fans.

5. Receive Help with the Management of Messages and Replies

Once your business is rolling along and you start develop thousands of friends and followers, hours can be spent simply managing and responding to messages. This task can be delegated to an employee who can identify spam and is well-versed in the proper way to respond to a variety of messages.

Do you think any of these tips can be applied to your business? Are there any other ways you can simplify your social media marketing? I'd love to hear your ideas in the comments below! 

Guest Posting: Getting Started

Posted on September 6, 2013 by Jessica

A great way to gain a lot of exposure for your own website is to write guest posts for someone else. This is going to increase your visibility for readers, and if your post happens to contain links directing the reader back to your own website, it increases your visibility to several search engines. 


Familiarize Yourself – Before you write a guest post on a blog, you should be pretty familiar with the specific site. Know who their readers are. Notice if their tone is professional or more casual. See what subjects the site normally addresses. A good type of guest post is supposed to add something to their content and should be enjoyed by all their readers. Ideally, the guest post will pull some new followers back to your own blog site. 


Do Your Homework and Research – Another way of becoming more familiar with the site is to look at other guest posts they have sponsored. If you suggest a guest post on a topic that was just addressed, it won’t go over too well. This would be nothing but a repetitive proposal, and it shows that you are not a regular reader on that site. Instead, try to spot a gap or need that has not been met yet and fill it with your own post. Oftentimes, an outsider can see something that the main author is not seeing because they are too close to it. Someone new, like you, can give a fresh insight. 


Networking With Others – It is always possible to simply offer to write a post for another site owner, but you might be more successful if you form a relationship with them first. Start slowly by leaving a few comments of some of their blog posts. If they are offering a subscription to a newsletter via email, reply via email now and then. You’re not trying to become their best friend, but you want them to know your name so that your own guest blog request is considered because you are not a complete stranger to them. 


Following Protocol – Always remember that if a site has a specific guide to follow to request a guest post, follow those guidelines instead of offering suggestions. Just like some businesses want you to mail in resumes and some want you to come in and fill out an application, each website has their specific way to do things, and the best idea is to respect that. 


Search For Visibility – One of the most important parts of guest blogging is the nice bump they give you on search engine results. Each guest post is linking back to your website. The more back links your website has, the better your page rank is in the search engine results. Try to include a link or two back to a relevant article on your own website to push the ratings a bit higher. Be cautious, however; no website owner respects guest post that appears to be spam advertising for the guest author’s website. 


If you do things right, your guest posting will benefit yourself, the readers on both sites, and the other website owner.  If you try any of these tactics when guest posting, I'd love to hear about it - please do let me know in the comments below!  

The Power Of The Customer: Social Media

Posted on July 18, 2013 by Jessica

Social media use has grown significantly in the last couple of years. Now that over a billion people around the globe use a social media platform on a regular basis, there is a high chance that you will find some of your customers, or potential customers among these people. This is why it is important that your company maintains an active presence on the main social networking sites, such as Facebook, Twitter and Google+.


We hear a lot about how social media can be used for marketing purposes. Indeed, you can turn your social media presence into an efficient marketing vehicle that can showcase your business and its products to the world. Each social network would have unique advantages as far as marketing is concerned. Facebook is very popular and versatile. You can use your Facebook page to announce your latest products, news about your industry and even integrate an e-commerce site within your page. Twitter is great for sending short messages and updates about your company's activities. Using Google+ can help you with your SEO efforts if you are a local business.

But social media use for your business shouldn't only be about advertising your products. Remember that social networking sites aren't an advertising service. Rather, they are great two-way communications platforms. You can use your social media presence to engage your customers and ask them questions, such as how they feel about your products, or what innovations they would like to see from your business. Online shoppers will consider a business that openly communicates with its customers as more trustworthy and the fact that you actually talk to past, present and potential customers can convince them that you are a legitimate business, not a fly-by-night operation.

Another great use of social media for a business is addressing complaints and helping dissatisfied customers. If a customer complains about your business on your page, or on another page such as a social media page that discusses your industry or local businesses, you can show to everyone that you care about keeping customers happy by inviting the dissatisfied customer to get in touch with you to resolve the issue. There could also be cases where a person makes exaggerated or untruthful claims about an experience with your company. By being present on social media, you can publicly answer these claims by providing evidence to the contrary and thus limiting the damages caused.

We love social media here at and strive to connect with our customers and community.  How does your organization use social media?  what is your end goal - advertising or engaging your customers in conversation?  Let us know in the comments below! 

5 Rules For Interacting With Customers in Social Media

Posted on May 22, 2013 by Jessica

Social media has emerged as one of the best ways to keep in touch with your customers. Yet it can be a little confusing to know how to do this in the most effective manner. Social media is, after all, supposed to be for socializing. How, then, can you best utilize it for business? Let's take a look at a few basic rules.

1. Identify Where to Focus Your Efforts
You should find out which social media networks are most likely to be used by your customers. You may want to use more than one, such as Facebook and Twitter. You don't, however, want to spread yourself too thin. It's best to find out where your customers are spending most of their time online and to follow them there.

2. Keep Mobile Users in Mind
More and more people are accessing the web via smartphone and other mobile devices. They often sign into social networks using apps. This means that you should tailor at least some of your content to mobile users. People on mobile devices are more likely to read shorter messages. They also cannot usually access flash.

3. Know Your Objectives
Do you want to use social media to extend your reach and get new customers? Do you want to use your Facebook page to help familiarize people with your products or services Or are you mainly using social media to develop better relations with your customers? These are some of the possible reasons why businesses use social media. The more focused you are on your specific goals, the better your results will be.

4. Separate Customer Service From Other Types of Interaction
You don't want your company's Facebook page, for example, to be full of technical questions or complaints. It's better to separate customer service from your general social media presence. That way, you can keep your main social pages full of positive, broader topics. You can still use social media for support (though that's not your only option), but in that case create a separate page or account for that purpose.

5. Connect Social Media to Your Website
As useful as social media sites can be, you should not neglect your company website. In fact, you can utilize social media to send traffic to your website (and vice versa). Since your social pages are mainly for informal interaction with customers, you can send people to your website for more detailed information.
What other rules do you follow when interacting with your customers within Social Media? Let us know in the comments below! 

5 Easy Ways to Improve Outreach Emails

Posted on March 4, 2013 by Jessica

While businesses thrive on the ability of the consumer to purchase its products, sometimes an invisible barrier exists that hampers this exchange, specifically, if consumers are not aware of the product or the business. For those interested in e-commerce, outreach emails are a great opportunity for making connections with potential customers and directing them to your wares. Knowing that though, what are the most effective steps for crafting the perfect outreach email?

1) Branding is Key - As any marketing executive can attest to, branding is one of the most important steps in creating an attractive business. Just as you wouldn't call clients and ask them to purchase products from your garage, it's important when sending outreach emails that you do so from a branded domain. Spam comprises a large percent of people's inboxes these days, meaning that their first inclination upon seeing an email from a domain they don't recognize is to simply delete it and move on. This is obviously contrary to the aims of an outreach email.

2) Reach the Right People - This might seem like an obvious point, but contacting the right people is crucial to the success of an outreach email. When researching viable clients, be sure to send your email to the people most likely in charge of purchasing your product. The most persuasive and informative email you've ever crafted means nothing if it doesn't go to the person with the power to make the decisions you need.

3) Attractive Subject Lines - Going along a similar vein as crafting a brand for your email, it's also important to make an accurate and persuasive subject line. Since people often delete first and ask questions later, the subject line is your first line of defense against an unwarranted deletion. To create a strong subject line it's important to specifically address the person you're emailing and be sure to phrase your goal in the form of a question. For example, "isn't this interesting?" can be a great way of tempting people to open your email and get into the meat of your content.

4) Keep it Simple - Once you're working on the general body of your email, you'll find it's helpful to keep it as short as possible. Five hundred characters is a good general guideline, as people prefer something just short enough to tantalize them than a long essay they have to work through.

5) Get Personal - Make sure the opening of every email personally greets whoever your email is directed towards, if no name is available it can be as simple as a general greeting to the department or company you're contacting.

With these tips in mind, it won't be long before you've crafted the perfect outreach email, and from there it's just a matter of sending it out to as many potential clients as possible. Are there any tips we missed? Let us know in the comments!

Understanding the Many Angles of Business Communication

Posted on March 31, 2011 by Ashley

We live in a world full of distractions. With Twitter, Facebook and YouTube at our fingertips, it can be hard to stay focused in the work place. It becomes exceedingly hard since we communicate with co-workers in so many forms: Email, Instant Message and face-to-face.  How then, do we keep effective communication flowing? Here are a few tips.


When communicating through email make sure to be concise and to the point, always remembering what you want to accomplish. This is especially important if you are relaying information that may be a more involved issue. If you get distracted or stray from what your main goal is, your email will only confuse the person it is going to. The key here is to keep your email to as few sentences in length as possible. As the saying goes, “less is more.” Writing five paragraphs is not an email, it’s an essay. Let’s face it, the majority of us only skim emails so make it count.  Keep in mind, if you feel the issue at hand requires more than a few sentences in length then you need to communicate face-to-face. This way, nothing you need to convey will lost in translation.

Instant Messaging:

This type of communication can be great if you need a quick response, or when you need someone to take a look at a link to see what you are referring to. This type of business conversation is highly effective in business because it uses the least amount of time and can get you back to what your working on fast. Word to the wise though, know your audience. Since no one person has an identical personality, some may interpret what you say over IM in a way you may not have meant it. Try to stay away from correcting or disciplining someone over IM. Those are situations that should be left for face-to-face communication. Also, just as with email communication, it is important to keep what you are communicating short, sweet and to the point. No one wants to have to sift through lines and lines over an IM.  The longer the IM gets, the more likely you are to distract the person away from what you’re trying to accomplish.


Saving the best for last, nothing seems to beat face-to-face communication (other than the fact that you might have to get out of your cubical to do it!). Communicating amongst each other in person can alleviate any misunderstandings that could happen over an IM or email and allows for the most information-rich medium. Another great tool face-to-face communication gives us is growing and maturing social relationships with co-workers.  Growing bonds between each other by face-to-face interaction can prove to be very valuable by pulling everyone together to problem solve and think more critically about certain issues. There can be a down side to face-to-face communication, if all your employees are just standing around each others desks “chit chatting it up” then no work is getting done. It is important to make sure that conversations are kept work related when on the clock. This is also extremely important to remember so you can prevent disruptions among other co-workers who may be taking sales calls.

As you can see, brevity seems to be the reoccurring theme in effectively communicating with co-workers. The more clear and concise you are the more efficient you will become, and the more work you can accomplish.

What about you, do you have any other tips on how to communicate more effectively? Leave them in the comments.


Networking Takes Many Forms

Posted on January 5, 2010 by Jeff

You just never know how or when, or in what capacity you may strike up a relationship that positively impacts your business.

I purchased a home in the not so distant past and subsequently found myself tied up in Code Enforcement red tape.  Code Enforcement responds to concerns, complaints, and nuisances within a city to make sure that properties are in compliance with city codes.  These complaints are often associated to issues that can impact the quality of life in a city such as zoning, maintenance of structures, inoperative vehicles, overgrown yards, and illegal signs.  Receiving a violation from Code Enforcement can be costly and time consuming regardless of the reasoning behind the violation or where the fault lies.  One thing I do know is that finding your family’s financial well being placed in the hands of bureaucracy places an emotional strain on the soul that I can’t put into words.  I responded in a way I’d never before, kicking off a letter to every bit of political representation I could think of.

Despite not expecting a single response I somehow felt better and was reinvigorated to continue the good fight. Interestingly enough I did receive a response from Council Member Rusty Bailey and although I’m confident no strings were pulled, I appreciated the handful of phone conversations that were had by the Councilmen and myself throughout the process. Ultimately, our (my family) plight was brought to resolution with the closing of our “file” and fines returned. I believe Councilmen Bailey summarized the situation best when he explained, “cooler heads prevailed.”

Having mentioned along the way my involvement with Gordian Project I had the honor of introducing Councilmen Bailey to Gordian Project Managing Partners Timothy Jackson and Brian Chelette over lunch.  A casual meeting for sure, sharing the life of Gordian Project along with hearing Councilmen Bailey’s heart for Riverside.  My thanks to the Councilman for the time and opportunity to continue in that relationship as I, we, Gordian Project seeks to partner with that heart.

Councilmen Bailey’s email signature concludes with, “Every accomplishment starts with the decision to try." (Author unknown)  I believe I’ve accomplished navigating Code Enforcement’s red tape successfully but perhaps more importantly struck a relationship that can assist in Gordian Project’s desire to philanthropically impact "Riverside".

For those that are curious about my big code violation, here are a few pictures:

Jeff's Yard at the start of the project


Jeff's yard being worked on


Jeff's yard with new walkway


Jeff's yard with new grass and walkway



For Some Entrepreneurs Christmas is About Giving

Posted on December 23, 2009 by Josh Mc

For many people in the workforce Christmas is the time of year when your employer takes you to a decent restaurant where you hang out with your work buddies, exchange gifts with your "Secret Santa", and proceed to watch Sally in accounting have one too many Mojitos. While that may be the highlight of the year for some, I personally have never been a huge fan of it. That is why I was so excited to receive the email our boss sent out telling us that this year we were going to forego the normal party and partner with Sandals Church and Medical Office Services donate over 700 jackets to children in a socioeconomically disadvantaged area of town. However, it wasn’t just me that was excited, the response from everyone in the company was overwhelming. A lottery even had to be established to see who could represent the company at this give away.

Google did this same thing this year (albeit on a larger scale) by committing to donate 20 million dollars to charities instead of sending out their normal packs of mugs, t-shirts, flash drives, and digital picture frames. You can find more about what Google is doing here.

Needless to say last Friday me and a couple of my colleagues were able to partake in this awesome outreach and brought along the video and picture camera to share the story. My impressions and photos / video are below.




One of our fearless leaders Brian carrying jackets

One of our fearless leaders Brian carrying jackets.


The whole group that was chosen from the lottery with a Kindgergarten class that just received their new jackets

The whole group that was chosen from the lottery with a Kindgergarten class that just received their new jackets.


Our other two managing partners Ronnie and Tim enjoying handing out jackets

Our other two managing partners Ronnie and Tim enjoying handing out jackets.

Merry Christmas!