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Ettore's origins all started with Ettore Steccone.  Ettore Steccone was born in 1896 in small Northern Village in Italy.  Eventually he came to the United Stated after serving in the Italian Army during  WWI.  Ettore's profession in the US was a window cleaner.  As much as he enjoyed the job he found that the tools that he had to work with particularly the squeegee was large, bulky, and relatively ineffective.  Ettore having a better idea created a revolutionary type of squeegee.  This squeegee was a T-shaped tool, manufactured of brass with a single precision slit rubber blade which dried windows virtually streak free.  He eventually named the sqeegee the NEW DEAL.  After much trial and tribulation trying to effectively market his product, finally window cleaners realized what a step up Ettore's NEW DEAL really was, thus Ettores business took of and became very successful.  Today Ettore the company name after its creator, still creates the same flawless Squeegee that Ettore Steccone created many years ago.  Ettore also has a wide variety of squeegee's and window cleaning accessories that adhere to the time proven design that has made Ettore squeegee so successful.
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