I’ll be helping with this week’s variety post while Vanessa is out. Eek, its Friday the 13th! Having just returned (albeit much later than planned) from Internet Retailer Conference and Exhibition 2008 in Chicago, I have so much to share with our team and our readers. You have to love being separated from your luggage, missing connecting flights, and staying in foreign places overnight, but it was all a small price to pay considering I just had the amazing opportunity to speak for the very first time at IRCE.
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Danny Dover posted on SEOmoz a “Beginner's Checklist For Search Conferences” which is especially helpful if you’ve never attended such an event. Luckily it wasn’t my first time at a conference, just my first time speaking. I strongly agree with his point that you should blog about your trip (I can check that one off the list) once you return.
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My flights were uber-delayed causing me to spend the night in Dallas. Don’t worry though I had awesome seats on every connecting flight thanks to SeatGuru.com. Use the SeatMap Key to find the best seats with power outlets and the most legroom.
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Last week Microsoft adCenter announced Microsoft adCenter Desktop (Beta), an application similar to Google AdWords Editor. I immediately signed up for the betaAdWords Editor 6.0 late last week.
that day, and was just sent a link to download the application. I haven’t installed it yet, more to come from me on that later. Google just recently released AdWords Editor 6.0 late last week..
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If you attended the workshops on Monday at IRCE, you may have caught the session about Affiliate Marketing. I was asked many times what my stance is on the subject, and honestly, we love affiliates and what they are able to do for us by driving additional sales and revenue. We work directly with publishers to provide them special coupons and incentives. You can catch panelist George Michie’s response on the RKG blog. Other than doing some “affiliate hunting”, one way affiliate coupon sites and merchants can get along is to have well developed policies and terms.
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Speaking of policies and terms, Linda at Get Elastic recently touched on 9 tips for privacy policy usability. Linda is amazing; not only was she staffing the booth at IRCE, attending sessions and taking time to review passerby’s site’s (including ours), she still found time to blog!