Last week was such a fun week of eCommerce. This post was supposed to be up on Friday, but my wireless card wasn't cooperating at Lake Havasu, so I apologize for the delay. I never really got in to April Fool’s Day
until I started working for an Internet Retailer. That’s when I noticed that
big companies got involved in the fun. I
now look forward to the hoaxes of the next year. Although we had fun with the silly, and
completely insane jokes that were played in eCommerce this week, there were
some real stories that are of notable mention as well.
- Blendtec has one of the most interesting viral marketing
campaigns I have ever seen. The “will it
blend” series has sparked worldwide attention.
This blog
took the opportunity to interview Tom Dickson about it. What is funny is that he says that he knew
the campaign was big when he gave a presentation at the 2007 Internet Retailer
conference…. a presentation we caught on video.
- Curious about if you should link out or not? And how often
you should link out? Search Engine Watch
wrote a post
that should help.
- Who will Channel Advisor partner
with next?
- Search
Engine Land
does a weekly post about pictures in the eCommerce industry. If you haven’t seen it before check out this
week’s post.
- If we disappeared tomorrow would you miss us? What about if Google disappeared? Your favorite restaurant? Seth Godin puts
it in to perspective