For as long as sitelinks have been used in Google SERPS I have been
asked by others, and wondered myself, what they are and how to get
them. Sitelinks are extra links that appear below some search results
in
Google. They serve as shortcuts to help users quickly navigate to the
important pages on your site. There is obviously some value in having
them, and many have started quests to get sitelinks for their own
websites. Sitelinks have been, however, shrouded in mystery and justly
so because of how Google describes them...
"How does Google compile the list of links shown below some search results? The links shown below some sites in our search results,
called sitelinks, are meant to help users navigate your site. Our
systems analyze the link structure of your site to find shortcuts that
will save users time and allow them to quickly find the information
they're looking for. We only show sitelinks for results when we think
they'll be useful to the user. If the structure of your site doesn't
allow our algorithms to find good sitelinks, or we don't think that the
sitelinks for your site are relevant for the user's query, we won't
show them. At the moment, sitelinks are completely automated. We're
always working to improve our sitelinks algorithms, and we may
incorporate webmaster input in the future."
So while I
have read a lot about sitelinks and heard many theories and
questions about sitelinks, I am happy to say that PlumberSurplus.com
now has them. All can rejoice that I have now caught my proverbial Moby
Dick and added another notch to my SEO belt!
