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Vanessa’s Variety for the Week of January the 16th, 2009

Posted on January 16, 2009 by Vanessa

This week in eCommerce:

  • Matt McGee’s SEO Success Pyramid was published about a year ago.  The top of the pyramid and the primary goal is trust.  To follow up on this idea and review its relevancy today he asked his peers to contribute to his idea that trust matters.  Not only does this article include insights from some of our favorite people in the industry but I believe it provides valuable insight for online retailers that may be quick to forget that what others think does matter.
  • WOMMA provides us with great statistics this week, “Let's get down to the bare bones of it. If your boss is asking you why you should have a blog, reviews section, or other transparency component for your company, here's why:
    • "82% of the respondents preferred customer reviews over the hotel's description"
    • "70% of the respondents preferred customer reviews over those of "professional reviewers"
  • Steve Jobs is arguably the most influential CEO in recent history.  The impact he has on Apple Inc., their stakeholders, and Apple shares is like that of none other.  The closest comparison that I can think of is Bill Gates and Microsoft, but Gates planned his retirement and eased investors by making a slow and calculated exit.  Jobs’ announcement that he is taking an extended leave of absence came as quite a shock and Apple shares subsequently fell 10 percent.  The laws surrounding how much a company has to disclose about the health of their CEO’s are gray which has sparked rumors of investor lawsuits.
  • No one is recession proof, not even Google.  While some view their recent layoffs and consolidation of engineering centers as a bad sign, others, like Larry Dignan of ZDNet believe that these are good signs that Google is maturing.  He states “Now we get to see what Google is really made of. You don’t earn your corporate chops in a boom. Let’s face it. When the profits are flowing Google could burp and people would fawn over it. A stock price north of $700 makes everyone look like a genius and you can go on engineering benders.”
  • Seagate’s Bill Watkins goes from headliner at the Consumer Electronics Show to an immediate departure from the company.  This left some asking if it was his lack of political correctness that got him in trouble and not the companies declining numbers.

 

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Vanessa’s Variety for the Week of January 2nd, 2009

Posted on December 31, 2008 by Vanessa

Happy New Year all!  I am out for the rest of the week so the variety is early.  There are some new posts that I wanted to share, but in addition to that let’s take a look at some of our favorite posts, top stories, and some of the biggest developments in the industry from 2008.

  • Google Product Search up 786% in the category of shopping search.
  • The Silicon Alley Insider reports on Digg’s revenue losses and why ad targeting, or the lack there of, could be a major factor in these losses.
  • Have your 2009 wish list ready for Google?  I know Zach does and Matt Cutts’ parents do, but submissions are coming in fast so add yours soon.
  • Jennifer Laycock released her second installment of “Six Lessons from a Wooden Boy”, but I recommend starting from her first post on the subject.
  • A legend about the inventor of chess may provide insight into internet retail growth.

2008 In Review



Internet Retailer released their top 10 stories from 2008, here they are in ascending order:

I know this couldn't possibly be everything, which events in 2008 were most memorable to you?

 

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Vanessa’s Variety for the Week of December 5th, 2008

Posted on December 5, 2008 by Vanessa

If you are reading this then you made it through Black Friday and Cyber Monday… Congratulations!

  • MySpace users may want to know what Michael Wolff, a friend of the author of the new Rupert Murdoch biography, is saying about them.  Michael was interviewed by BusinessWeek’s Jon Fine and in an effort to make his point about the value of MySpace he stated, “I think it is--if you’re on MySpace now, you’re a [expletive] cretin. And you’re not only a [expletive] cretin, but you’re poor. Nobody who has beyond an 8th grade level of education is on MySpace. It is for backwards people.”  To get a more complete understanding of Wolff's opinion here is the full article.
  • WebGuild posted a presentation by French consulting firm FaberNovel.  The presentation outlines Google's strategies from a high level perspective.  WebGuild realizes that the presentation has inaccuracies, but it’s interesting nonetheless.


  • You know how some phones can recognize the song you are playing and make it available for download even if you don’t know the artist, title etc.  Amazon is experimenting with a similar function called “Amazon Remembers” and is rolling out the experimental tool with their new iPhone application.  According to the article, “The tool lets users take a photograph of any product they see in the real world. The photos are then uploaded to Amazon and turned over to the far-flung freelance workers in Amazon’s Mechanical Turk program, who will try to match them with products for sale on Amazon.com. The results will not be instantaneous (between 5 minutes and 24 hours, the company says), but the idea is to entice consumers to buy products from Amazon instead of its offline rivals."
  • The Silicon Alley Insider posted a study by TubeMogul which shows that website visitors that view video don’t pay attention for long.
  • Motrin may want to poll consumers before putting an ad on Twitter ever again.  They recently turned off a large consumer audience with this ad.  Moms were the obvious target audience, but it backfired.  Statements like, “Wearing your baby seems to be in fashion," and “it totally makes me look like an official mom” caused blogging moms to complain to Twitter about the ad.  A surprised Motrin promptly took the ad down.  In Michael Leis blog he evaluates the strategy behind the ad and areas where Motrin can improve.  Leis makes a key point when he says, “Motrin’s messaging came at a time when many people were reconciling the real pain of the financial realities of this holiday season.”

 

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The User Experience: Do Current Shoppers Take Precedence Over New Visitors?

Posted on December 3, 2008 by Zach

While performing a little research I came across something which both amazed and shocked me. Apparently there is at least one internet retailer out there who can afford to turn away customers in an effort to provide a better user experience for those already on their website. It’s very red carpet. Like a bouncer in front of a gated entrance, with clipboard in hand referencing a list that you may or may not have gotten on.  I am talking about Macy's site governor (pictured below).  The feature keeps new visitors to the website at a temporary holding page until current users finish what they are doing and leave the website. Apparently they have some kind of user or performance based cap that kicks into effect to control the traffic and/or load time on their other pages. I am not sure if they simply don't have the capacity to handle all of the traffic they would normally receive or if there are other reasons to throttle users on their website but I found the solution both annoying and frustrating. If I was a “normal user” I would simply go to another website to find what I was looking for (who has time to wait around?). Since I was interested in this practice I held on to see when I would be let in. After waiting more than 10 minutes I was finally let in and forwarded to the normal Macy's homepage and was able to continue with normal use of the website.

While I am not sure what the reasons or results of such a feature on an eCommerce website might be, I also can't imagine what it might do for their bottom line and conversion rate. I started thinking about it, but was unable to test if the feature restricts visitors to non homepage pages, users from paid marketing channels, organic traffic or just direct traffic like myself? Regardless, it’s hard for me to grasp why an eCommerce website would enable a feature which deliberately turns away shoppers?  Comments are welcomed and encouraged, I would love to hear what others have to say about the subject.

Macy's Site Governor

 

 

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Vanessa’s Variety for the Week of October 3rd, 2008

Posted on October 3, 2008 by Vanessa

I can’t believe that the fourth quarter is already here.  This year has gone by so fast that it's hard to believe the amount of history that has been made this year.  Coming off the heels of last night’s Vice Presidential debate I wanted to share this fun tool with you all.  It’s the Sarah Palin Baby Name Generator and a few of us around the office had fun finding out what our names would be earlier this week, mine was Spoon Archer Palin.  Ok back to eCommerce…

  • eMarketer reports that web consumers are still making their grievances heard by way of word of mouth, which may contradict initial thoughts about the way web shoppers operate.  With the availability of forums, review sites, blogs, etc. you might think that the majority of complaints was left via the web, when in actuality this study shows that most consumers complain to people they know either on the phone or in person about the poor products or services they have dealt with.
  • There is a new eCommerce self proclaimed “magazine rack” called Alltop for those that don’t care to use RSS feeds.
  • If you are a Google Analytics User I would suggest checking out Google Analytics Power User Tips.
  • Kurt Peters, editor–in-chief of Internet Retailer shared his ideas about the state of online retailing with the e-commerceInsights blog.  I have worked one on one with Kurt on a few occasions and would definitely recommend checking out his thoughts.
  • Still not feeling prepared for the holiday season? eCommerce Times provides tips and strategies to make the most of the kickoff, Cyber Monday. 

Stay tuned next week for Ryan’s Affiliate Watch for the month of September as it would have come out this week had it not been for “Intern Week”.  You don’t want to miss this one since he will be touching on the proper use of landing pages, images, widgets, and making better use of your marketing dollars.

 

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Ask Not What Your Company can do for You – Ask What You can do for Your Company

Posted on September 17, 2008 by Vanessa

I have seen a lot of blogs lately that focus on what employers can do to keep their best assets, their best assets being their employees.  There are many reasons to consider employee assets: training is time consuming and costly, time has already been invested in the employee, and performance could be interrupted during a transition from one employee to the next.  Some central themes that have been taken from the blogs I have been reading are to challenge employees, trust them, respect their talent, and appreciate them with both monetary compensation and productive words.  I think all of this is great.  I am an employee, I can benefit from all of the things that I have listed above, but I also believe that we are from the “entitlement generation” and we believe we deserve great jobs, healthy salaries, and benefits right out of college.  We have the attitude that we should be subsidized for every hardship that comes our way.   My generation seems to have started it and the younger generation that is coming out of grade school is just making it a whole lot worse.  I want to know when we switched from the mentality that’s core was based on working your tail off and reaping the benefits to this entitlement thought process.  I don’t think it is just in the workplace either, it is happening in many aspects of our society, but I want to get the focus back to the workplace.

As I mentioned, I am an employee and I love and appreciate all of the things that are listed above.   I think that some employers need to wake up and read these blogs and consider what they are doing to show their appreciation for their employees.  I also think that some employers are already doing these things and employees either try to take advantage of it, or they are so far entrenched in what they are entitled to that they forget all of the good things they have at their job.  I want to challenge those of you that are in my position to ask yourselves what you can do for your company instead of what are they not doing for you.  As a caveat let me add that I am far from perfect in every way including being an employee, but I also know what it is like to be on the employer side of the fence so that may be where I get my perspective.

Not every employer is “about the bottom line”, and if you have one that appreciates you and makes it obvious that they are not just about the mighty dollar than recognize it and do your part.  I know that all of us have seen the person in the department that has car troubles every Monday, requests days off the day before they need them, or maybe they don’t even request the day off and just say “I am taking tomorrow off”.  I think of this and I think to myself, really?  These people sign your checks and you don’t have enough respect to even ask for what you need?  That is a simple respect issue though.

What about the blogs that point out that employees need to be continually challenged?  How about if the employee that is feeling like their position is stagnant actually takes the initiative and lets their supervisor know that they can do more and that they want to do and learn more, instead of showing up resentful every day that they don’t have more responsibilities.  In my experience even if there isn’t something new for you to do or work on right away, the supervisor that is informed is likely going to keep you in mind for when something does come up.  I don’t think you can ask for much more than that.  Remember though, if you aren’t succeeding at your current tasks then don’t even go here because until you can prove that you can do what they have already set out for you to do, they don’t have any obligation to have you take on more.  This might be a shocker to everyone, and although you don’t want to be treated like the bottom line, at least keep in mind that your employer is trying to run a business.  If you are upset that something doesn’t go your way try to look at it from the position of the business owner, or supervisor depending on the size of the company.
 
This reminds me of a recent incident which exemplifies this point.  A friend of mine owns a company and had an employee that needed time off all of the time to take care of some family issues.  Completely fine, but understand that the business owner needs to know ahead of time when this time off is going to take place.  As the employee think about the following: how can the business owner schedule who is going to be on what job if he doesn’t know who is going to show up?  How can the business owner plan which jobs will be done that week if he doesn’t know ahead of time that one key person will be out?  How can the business owner even bid the work if he isn’t going to be aware of what employees will be ready to go when that job needs to take place?  When this was pointed out to the employee, the employee responded with “well you knew I needed to do this and that for my kids”.  Once again, that is fine but the business has to continue to run or no one will have a job.  Does the employee think about the fact that my friend is the one who has to be on two jobsites that day and put in 14 hours to make up for it so money isn’t lost on the job?  I doubt it, because the employee is only thinking about their own situation.  This is not meant to be harsh, I know from endless experiences that life happens and can come at you when you least expect it, but these are not the situations I am talking about.  I am talking about the employee that continually does this over and over again.  The first time I ever saw someone get fired I cried, (yeah I can be a softie) but when the employee lashed back at the company with an “I’m going to sue you for wrongful termination”, I stopped crying.  While I am sure that we all think we are wonderful, don’t forget that most people are replaceable.  I wanted to know why this guy thought he was being terminated unlawfully.  What gave him the impression that he had a right to his position no matter what he put the company through?  If you look up wrongful termination claims the list of violations is short.

I agree with treating employees as an immense asset.  I also believe in employees realizing when they are being treated as an asset and having the attitude that they want to further the company, and not just their own personal agenda.  No one wants to be treated like a number, but no one is going to succeed within the company if the company is not succeeding.  While we aren’t numbers, there is still a business to run and whether we like it or not there is always going to be a bottom line.  As employees we have the ability to take responsibility of our areas.  I have a type A personality so I don’t need anyone pushing me to do well, I want to do well, I want to avoid mistakes and I want to make profitable decisions.  If your company is already backing you, then keep doing what you are doing, and quit whining about situations that don’t go your way.  I have worked for companies that treat people like a number, where they backstab one another, and take advantage of young fresh minds.  I would have to assume that those that think they are entitled to all of the benefits they are getting and still complaining, probably missed out on working for one of these companies. If they had, I can’t imagine where this privileged attitude would be coming from.



Kohler is arguably one of the most innovative brands in the home improvement industry. The new Karbon faucet has completely transformed the kitchen and more specifically revolutionized the kitchen faucet. Meanwhile Kohler seems to effortlessly create bathroom fixtures that are not only sleek but save water, like the Escale toilet.

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I Stand Corrected: Blogging is More Than Random Thoughts and Voyeurs

Posted on September 11, 2008 by Jeff

Several months ago, we, the staff of Gordian Project, set out to author a blog. Not that all of us immediately found the prospect as inviting as others, but we generally engage a team spirit; thus the eCommerce and Entrepreneurship Blog.

I understood the blog’s driving purpose to be sharing our personal experiences within our given area of discipline as it relates to all things eCommerce. After several months of participation, I thought I would review our blog.

Caveat: I’d never read a blog going into this project, nor had I any desire to. The actual thought of sitting around reading peoples random thoughts makes me feel a bit voyeuristic. After reading Wikipedia’s definition of voyeuristic, it certainly isn’t that. Still, to this day, I’ve had no desire to read blogs other than for the purpose of this review.

I’m not sure it counts as “reading” but the one key area I check out on our blog each month is the Authors section of the home page. The key here is to identify how many posts I have in relation to other staff. I’m not sure what about life turns everything into a competition. This post will launch me forward to eight posts, however, I know I’ve written a couple that haven’t yet made it past the cutting room floor so this number isn’t hard and fast. But going with eight puts me in a respectable position.

Vanessa’s an over achiever at 40, but in all fairness she administrates the blog. I doubt any of her posts have hit the cutting room floor. If light reading and interesting tidbits is your thing, Vanessa’s Variety for the Week delivers. She shares what’s going on around other blog spaces, here at the office, and perhaps her life more than any other contributor.

Matt is our Development Manager. We’re among the elders of the office so I’ve truly appreciated our friendship. I don’t read his posts. I don’t understand what he does beyond the fact that I know he can fix or improve just about any internal process. Any time I walk past his desk he has a monitor filled with gibberish. I simply figure I won’t understand his posts either. Nice picture of his son in his most recent post though.

You might also notice Zach has 11 posts as of today. I’d read his if you only have a few minutes each day. Scanning through his titles, (that counts as reading I don’t care what anyone says) I find his posts most on topic: They include Website Improvements: Test Basic Usability Before Advancing, Google Sitelinks: Capturing My Proverbial Moby Dick, and Google Search Engine Results Pages Illustrated.

As a partner of Gordian Project I have to say bang up job Brian! I particularly enjoyed your Soft Economy Priorities? Time to Paint Your Parking Spaces; that’s leadership.

I’d like to thank Josh for his most recent post, The iPhone 3G Saved My Life. It truly inspired me to write this post. All this time I’d banged my head against the desk trying to come up with another post showcasing the thrilling world of Supply Chain, when all I needed was an iPhone post. Below, the desk I bang my head on as taken with my iPhone.

Jeff's Desk Taken with iPhone

 

Over time, you’ll notice that Elizabeth stopped contributing as often. I have mixed emotions on this one. Elizabeth so desired to be a mother and now she is enjoying that gift with her daughter, Kara, as a stay at home mom. Congratulations Liz! However, Elizabeth also worked in Supply Chain and guess what that means, I’ve had to cover Supply Chain blogging without her. Thanks Liz!

I’ve actually loved reading Ellen’s posts for the first time as I prepared for this post. Ellen has taken the reins of a department that everyone loves to hate, HR. She sifts through all the big issues like food programs and political sensitivity. What a fun department to be in. Blog post ideas just shoot across Ellen’s desk, I’m sure. Ellen also manages Accounts Payable but I’ve yet to see a post with any real hard numbers.

Ryan takes his job seriously. He’s building a career, a future. He’s a smart guy who understands this isn’t just a 9 to 5 but an opportunity for him to build a foundation for his future. He’s always learning and looking for how to add value to the company. His posts are read as a “Where’s Ryan?” I just hope he’s not building his resume based on Ryan’s Randomness for the Week of June 20th, 2008.

Tim, as partner, bang up job! Please don’t break your run on providing an image in every post. No one does it better than you.

Our blog was launched just prior to Simon’s moving on to launch his own business. Nice work getting in a post you can use as a business card
Smile.

Before you jump to any conclusions about why Emily posted her first and, to this day, last post May 19th 2008, I dare you to read it (Dealing with Difficult Customers: Best Practices for Addressing Customer Complaints). She is right now over there fighting the good fight. Without her and her team keeping those customers happy there’s no need for this eCommerce and Entrepreneurship blog.

And finally I’d like to say welcome to Arianna. She brings so much to the table: customer service experience, multilingual, eye for detail and now she’s a vital part of Supply Chain. FYI Arianna…I’m going to need at least one post a month
Smile.

So those are my “collective of experiences, thoughts, processes and updates from people that are not only actively working in ecommerce but are also zealous about the industry.”

 

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Vanessa’s Variety for the Week of September 5th, 2008

Posted on September 5, 2008 by Vanessa

Now that the Democratic and Republican National Conventions are over I find myself more excited about this election then I have been in at least six years.  Some of the speeches and pandering to party ideals actually sparked my interest whereas I thought there was no hope a year ago.  Needless to say I think it is exciting especially when close friends and family disagree.  I know, I know, we are supposed to steer clear of religion and politics when in social gatherings, but I think I like to bring it up just to see how people respond.  

  • What some are saying about Google's Chrome:
  • FutureNow’s Brian Eisenberg compares eye tracking studies done this year as opposed to 3 years ago and there is a huge difference in the way we view search results pages today.  In fact the study only reiterates the fact that ranking #1 in Google is what all SEO’s should be shooting for.
  • Andy Beal lends his support to Twitter and the fact that many believe they were bullied by Google.  I myself loved the image they used during the update.




  • Peter Shankman, self proclaimed CEO, Entrepreneur and adventurist has developed a way to become the middleman between publicists and reporters.
  • Like politicians, business leaders have to portray themselves in a certain way to the public.  When they are lacking in an area they sometimes have to create publicity that contradicts what the public perceives is lacking.  It’s my opinion that the public likes the goofy laid back ways of Google, and Bill Gates in contrast is often seen as the stuffy type.  Seriously, how often is he not in "Microsoft mode"?  I think that is where the idea for this commercial came from, as he goes one on one with comedian Jerry Seinfeld:

 
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Vanessa’s Variety for the Week of August 22nd, 2008

Posted on August 22, 2008 by Vanessa

I don’t know about the rest of you but I have no idea where this week went?  This next week is special to us here at Gordian Project, as we will be celebrating the PlumberSurplus.com four year anniversary!  Time flies, whether it is just this past week or four years since PlumberSurplus.com went live.

  • Google wants us to sign a petition to free the airwaves; if you are interested in signing click here.   The Houston Chronicle reports on the subject and seems to honestly try to present both sides of the argument between those who oppose what Google is trying to do and those who are for it. 
  • I liked this article because I think the author did a good job of comparing two very different consumer internet companies, Blue Nile and WebMD.  What surprised me was in the very first sentence where the author referenced web 3.0.  I think I know the new buzz word for this year, as web 2.0 is soooooo 2007.  It totally reminds me of that commercial from IBM… bingo! 
  • SmartBargains 1, Overstock 0 
  • Is there anything that Amazon won’t do?  In my opinion, not really.  On Wednesday Amazon unveiled A9.com, their version of a Google Product Search?
  • This weeks Google Olympics logos:

2008 Olympics Rowing


2008 Olympics Ping Pong


2008 Olympics Google Swimming


2008 Olympics Google Track


2008 Olympics Google High Jump


2008 Olympics Google Martial Arts


2008 Olympics Google Baseball
 
 
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Vanessa’s Variety for the Week of August 15th, 2008

Posted on August 15, 2008 by Vanessa

This week’s variety is fun because it is full of images, and as studies have shown as the text increases visit time decreases.

  • Google is updating its logo daily in honor of the Olympics.  These are the logos that have graced us so far:

 

Google Logo Opening Ceremonies


 


Google Logo Diving

 


Google Logo Weight Lifting



Google Logo Gymnastics Rings Competition



Google Logo Basketball




Google Logo Badminton




 
Google Logo Soccer


 

  • Paying attention to social networks can pay off for the retailer and the social butterflies.
  • What if we could create linkbait before it happens?  Visa, in a sense, did it with their latest commercial.
  • What are you trying to offer that your competition isn’t?  Seth Godin helps us take a look at the intangibles.
  • SearchEngineLand.com reported on a new tool called Wordle this week.  What it does is create a customizable tag cloud of the most prominent words in a text or url.  So I took the liberty of seeing what our eCommerce and Entrepreneurship tag cloud would look like:
 
eCommerce and Entrepreneurship Tag Cloud from Worlde
 
 
 
 
 
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