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The Expanding World of Online Video January 2010

Posted on February 2, 2010 by Josh Mc

It’s that time again where we review what happened this past month in online video!

Embedded Videos on Product Detail Pages

First off Get Elastic wrote a great post on whether or not to use YouTube embedded videos on product detail pages. Embedding a video is using YouTube's HTML code to put a video on your web page. A pro to doing this is that YouTube hosts the video for your company for free, and has a huge built in base of people already watching videos on Youtube.com that may also stumble onto yours. A con would be that they can run ads on the bottom of the videos, or provide related videos for the customer to watch, which can lead the customer off of your site. Bottom line, it is great for up and coming companies as it can save the hefty hosting costs, but having your video hosted by YouTube gives the customer many outlets to stop buying, leave your website, and easily get distracted.  For instance, you may be hard pressed to keep the attention of your audience if paired with the video of the world’s largest gummy bear (its five pounds).

YouTube Gummy Bear Video

Utilizing Video in 2010

Mashable posted an interesting article on the top five tips for utilizing video in 2010. They offer some great ideas and data on video for eCommerce. One of my personal favorites is the "Help Customers Get More Value Out of Your Product." This tip is interesting because so many companies focus on creating video showcasing the product, but Mashable suggests that you should also create a video on how to use the product. By doing this you can not only be helpful to the customer, but start to develop loyalty to your brand by providing help that gives the customer a reason to come back.  Their end quote is perfect, “Your customers want video, so give it to them!”

Optimizing Video for Conversions

ReelSeo helps you with “10 Things To Test When Optimizing Video For Conversions”. This article helps you with all of the pitfalls you will face when starting to add product videos. Some of the highlights are call to action, length, music and first impressions.

Mashable's Most Viral Videos of 2009

Lastly, check out Mashables 10 most innovative viral video ads of 2009 for a couple laughs, and countless ideas on how you can harness the raw power of viral video in your marketing campaigns in 2010.

Did I miss any video articles you liked this month?

 

 


Little Giant has been hard at work engineering pumps that their most loyal customers have been waiting for. PlumberSurplus.com is your destination for the new Little Giant TSW Sump Pump System and their NXTGen Condensate Pumps.

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A Few Questions for the Tablet

Posted on January 26, 2010 by Sean

Like many others, I’m feverishly anticipating the release of a gadget known simply as the “Tablet".  My technophilic speculations tell me that the “Tablet” will be efficient, convenient and ultimately revolutionary. If this really is the “Year of the tablet”.  I’d better start saving now. My initial questions are thus:

Who’s going to buy these things?

While the Kindle, Nook and other eReaders are targeting fervent bibliophiles, I’m guessing that’s too narrow a scope for the tablet. With its range of capability and opportunity, it’s likely to appeal to anyone seeking efficiency or entertainment. As shown here in the Sports Illustrated demonstration, users will likely be able to (and advertisers will happily encourage us to) take advantage of integrated interactive media.


Will people carry this in addition to their iPhone?

It seems like the iPhone’s only limitation in this area is size. The connection is fast (and getting faster everyday) and, while you can probably access all things published, the only limitation I see is the iPhone’s 3.5-inch widescreen Multi-Touch display. While these are liberal dimensions for an already supremely capable phone, by its very nature it limits hi-res and interactive experience.

How will this be monetized?

Tablet technology opens itself up for dynamic, real time, full-stream media advertising. Briefly touched on (no pun intended) in the Sports Illustrated tablet demonstration, advertisers will not only be an integral part of the tablet’s design, but I’m guessing they’ll be handed the keys to open-source software. From videos to embedded “hot spots” (a la Bing homepage image hotspots) for advertisers, the only limit is their creativity.

Needless to say, I’m excited to see how Apple and the rest of their doppelgangers will answer these questions.

 


Little Giant has been hard at work engineering pumps that their most loyal customers have been waiting for. PlumberSurplus.com is your destination for the new Little Giant TSW Sump Pump System and their NXTGen Condensate Pumps.

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Vanessa’s Variety for the Week of January 24th, 2010

Posted on January 25, 2010 by Vanessa


Twitter Local Trends

 

 


For the best prices, on the largest selection of faucets, from your favorite brands like Kohler, Danze, and American Standard shop PlumberSurplus.com 24 hours a day, 7 days a week.

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2010 eCommerce Predictions

Posted on January 13, 2010 by Trevor

For an industry that hasn't yet seen its twentieth birthday, every year brings new changes to the web. And at the beginning of every year, people try to predict them. 2010 will surely bring significant new developments to the web, and here are my predictions for a few of them.

"Web 2.0" will be synthesized with traditional sites

The big buzzword a few years back was "Web 2.0", a new set of technologies that enabled users to interact with servers and each other through dynamic, real-time media. Embedded video, social networking sites and AJAX all helped to transform the web from a library of text and images that users passively viewed, to a collaborative sharing of information. However, for the most part these groundbreaking new technologies have been kept distinct from traditional methods, resulting in a partition between "Web 2.0 sites" and ordinary websites. However, the novelty of Web 2.0 is wearing off, and we are starting to get a handle on which of these new technologies will be useful and where. I predict that these trends will lead to a breakdown of these barriers as better tools, APIs and general understanding of the technologies allows more websites to provide Web 2.0 features, and existing Web 2.0 sites mature past the stage of using them as gimmicks to draw people in.

The mobile web will become commonplace

Fifteen years ago, cell phones were the toys of businessmen and the well-off.

The original cell phones

Then, within just a few years, they became commonplace, to the point where a significant number of people don't even have land lines anymore. Today, a similar revolution is taking place in the move from cell phones to "smart" phones. As more people move toward phones that browse the web (and plans that support it), developing websites that work well on the limited hardware of mobile devices will become more important. Phone capabilities are echoing those of the personal computer in the 1990s, migrating from text and voice connectivity to full multimedia support.

 

Smart Phone Droid


Social sites like Twitter showed the viability of this model last year; this year I expect the mobile web to explode onto the eCommerce scene as people begin to make purchases with their phones. As usual, eCommerce websites will scramble to provide smooth, convenient purchase paths to take advantage of these "impulse buys".

Standardization will finally take a step forward

Developers have waited for years for the unfortunate legacy of early browsers to disappear. These old versions each displayed web pages according to their own interpretations, requiring the developer to write special code for each browser. Newer browsers are more standards compliant, all displaying web pages in the same standard manner. However, older browsers (especially Internet Explorer 6) have still contributed a significant percentage of visitors. Until now. A combination of the proliferation of browsers (especially the success of Firefox and Chrome), the favorable reception of Windows 7, and a concerted campaign to get rid of IE6 has cut its share of visitors in half last year, to a point where it is on the cusp of irrelevance. If that trend continues this year (and there's no reason to believe it won't), by next year we will see a web virtually without incompliant browsers, freeing developers to improve site performance and include standard features of the newer browsers.

 


For the best prices, on the largest selection of faucets, from your favorite brands like Kohler, Danze, and American Standard shop PlumberSurplus.com 24 hours a day, 7 days a week.

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Vanessa’s Variety for the Week of December 4th, 2009

Posted on December 4, 2009 by Vanessa
  • Cyber Monday outperformed Black Friday in online retail sales this year.  This may not have been true for other internet retailers in the past but this was something that we expected and have seen before.  It’s not surprising that “shoppers bought 10% more items per order online” when the online shopping experience is not only convenient, inexpensive, and comfortable.  Not to mention online shoppers don’t have to worry about getting in fist fights over the great deals to be had!

  • Forbes Woman recommended Thirty Women Entrepreneurs To Follow On Twitter.  The list is well rounded; here are a few of my favorites:                                                                                                                                                                                    
    • @BrandYou: Cindy Ratzlaff is a marketing strategist who tweets about how to create buzz for your brand. 9,419 followers.
      @Bernadeen: Bernadeen McLeod is a business coach who tweets small business tips, articles and resources. 3,116 followers.
      @KairaRouda: Kaira is an award winning author who tweets about how to build a unique and genuine brand. 4,510 followers.
      @NikkiPilkington: Nikki owns an Internet marketing company and tweets about search engine optimization. 8,884 followers.

  • CEO of Google, Eric Schmidt wrote a piece opposite the editorial page of the Wall Street Journal, calling for the Journal and other newspapers to take responsibility for their own failures.  It’s surprising that the article was printed considering that the article was directed at Rupert Murdoch, owner of the Wall Street Journal, who has openly accused Google of stealing his content.  Here’s some of what Schmidt had to say:

“With dwindling revenue and diminished resources, frustrated newspaper executives are looking for someone to blame. Much of their anger is currently directed at Google, whom many executives view as getting all the benefit from the business relationship without giving much in return. The facts, I believe, suggest otherwise.

Google is a great source of promotion. We send online news publishers a billion clicks a month from Google News and more than three billion extra visits from our other services, such as Web Search and iGoogle. That is 100,000 opportunities a minute to win loyal readers and generate revenue—for free. In terms of copyright, another bone of contention, we only show a headline and a couple of lines from each story. If readers want to read on they have to click through to the newspaper's Web site. (The exception are stories we host through a licensing agreement with news services.) And if they wish, publishers can remove their content from our search index, or from Google News.

The claim that we're making big profits on the back of newspapers also misrepresents the reality. In search, we make our money primarily from advertisements for products. Someone types in digital camera and gets ads for digital cameras. A typical news search—for Afghanistan, say—may generate few if any ads. The revenue generated from the ads shown alongside news search queries is a tiny fraction of our search revenue."

  • Yahoo! has posted their Year in Review, and with that the Top Mobile Searches of 2009.  Topping the list was Transformers starlet Megan Fox.

  • Voting for the Top 100 online marketers of 2009 is open until December 13, 2009.  Plenty of the names on the list should look familiar so it may not be easy to cast your vote…



Kohler is arguably one of the most innovative brands in the home improvement industry. The new Karbon faucet has completely transformed the kitchen and more specifically revolutionized the kitchen faucet. Meanwhile Kohler seems to effortlessly create bathroom fixtures that are not only sleek but save water, like the Escale toilet.

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SingleFeed Upgrades Reporting Tools

Posted on December 3, 2009 by Chad

In early November, SingleFeed, a data feed submission and data feed management service which we use, released a new reporting interface.  It is still in beta, but has proven to be quite an upgrade from their previous system.

For those readers who don't know what SingleFeed is, they help online retailers submit, manage, and optimize product listings on top shopping sites through a single data feed. They essentially help you create just one feed that they then optimize and pass onto the comparison shopping engines. The company still seems small, but is growing rapidly. They are one of the few service providers that only charge a flat rate for their services, while others might also charge a percentage of revenue earned. The flat rate is perfect for submitting tens of thousands of products to CPA based or free shopping engines.

The new reporting interface displays more data and graphs a customizable timeline for the data you want to see. In the past, SingleFeed simply had totals and the occasional excel download. That's a little boring and not very useful in the grand scheme of things. Now marketers can see trends and make comparisons between different shopping engines or from product to product(s).  It’s incredibly more efficient and user friendly.

Here is an example of their new interface using sample data:

 

Singlefeed's new reporting, sample data


However, some of the negative points I see in using it are that reports can't be exported to excel, although we have been told that is coming. I know they are working hard on this and other features.  We’ve seen evidence of this in other areas they just recently gave us the ability to export our performance based on engine totals for selected time periods. Needless to say, I can't wait to finally download full spreadsheets of product performance data.

Another negative is the accuracy of data. I know what they have now is much better in terms of what they had before, but accuracy is still just a little off compared to other tracking tools we use, namely Google Analytics. SingleFeed is incredibly useful in keeping our products up to date. But when it comes to using it for its reporting tools, I still trust Google Analytics a little more...for now.

 

UPDATE

Since this post, SingleFeed has improved upon itself and started to develop new exporting functions.

Right now the exporting function is still in beta and is still limited to only top level data for each engine.  It’s a start and I am told that more report types are being developed in time.  Maybe, some product level and category level exportation?  We can hope!

 

SingleFeed's Export Function

 

Another little improvement is the ability to perform SKU suppression for each engine through the new reporting tool. The older method was to mark a field in the feed that told SingeFeed whether or not you wished a product to go to a specific engine.  The newer method uses the new reporting tool.  You have to first activate this function, but once done, you are able to include or not include products for certain engines within the product level report page.

 

SingleFeed Product Supression

 

I currently haven’t had to use this function as we only use SingleFeed for the free and CPA based engines. But I can see some great usability for comparison shopping engines such as Nextag or Pricegrabber, etc. If a product is eating up your budget or is simply not performing, you can easily not include that product for that engine and still keep it in others with just a few clicks. Definitely more useful than taking the back channels and altering your feed to not include the product, especially if you have a feed of thousands of products.

I have no doubt that more improvements are on the way for quarters one and two of 2010.  SingleFeed has thus far appreciated our feedback and has been quick to let us know if any improvements were made in regards to our feedback.  

It was a good experience in 2009 using SingleFeed's services.  With new improvements and as far as I have used it...an excellent response time for support issues.

As always, comments or thoughts are welcomed!



Little Giant has been hard at work engineering pumps that their most loyal customers have been waiting for. PlumberSurplus.com is your destination for the new Little Giant TSW Sump Pump System and their NXTGen Condensate Pumps.

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PayPal to Retire Pay Later

Posted on December 2, 2009 by Josh

For those of you who are using PayPal, and loved that PayPal offered a "Pay Later" service, you'll be sad to hear that PayPal Pay Later is being discontinued.

PayPal Pay Later


Today, we received a notice from our account rep:
...we have just been notified that PayLater, effective February 20, 2010, will be retired and no longer marketed.
 
We are removing PayLater as part of an overall strategy to optimize our credit product offerings.

 
As a merchant using PayLater today, you will be required to remove all PayLater marketing, including: banners, PayLater learn more product pages and “No Payments for 90 Days” Pay Buttons no later than February 20, 2010.
 
Please let me know what questions you have or how I might help you with the removal process.  We were delighted that PayPal offered the service, since most of the development had already been done when we integrated with PayPal.

Now we have to figure out if we even want to offer a comparable service from another vendor such as BillMeLater. One troubling note, though, is that PayPal reporting doesn't include data on the effectiveness of the PayLater campaign in our PayPal accounts. We wish we had the data, as it would help us to make a decision about how to prioritize a replacement product.

At least they gave plenty of notice...



The possibilities are endless with a bathroom remodel. Discover your classic side with a clawfoot tub, experiment with fresh bathroom vanities and coordinate it all with matching faucets. Shop PlumberSurplus.com 24 hours a day, 7 days a week for all of your bathroom needs.

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The Droid and Business: First Impressions

Posted on November 13, 2009 by Trevor

The big new thing in technology right now is the Motorola Droid with Verizon Wireless. With Google's Android 2.0, Verizon's coverage, and some nice hardware, it's set up to rival Apple's eight-hundred-pound gorilla, the iPhone. Ushering in a new set of smartphones based on smart user interfaces and open development, it's definitely a great phone for technophiles and power users. But how does it handle in a business environment? We got our hands on one, so let's see how it works.

The first impression of the Droid is that it's solid. Weighing in at 6oz (169g) and sporting a minimalistic metal case, it looks and feels like a brick. That may be a turn-off if you prefer your phones to be light, but it's reassuring if you prize durability. It takes up surprisingly little space given its screen and keyboard. Its edges look sharp, but feel comfortable in the hand. You may have heard reserverations about the keyboard, but it's actually quite responsive and easy to use. The plain layout helps when looking for symbols.

The user interface, of course, is extremely responsive. All the little touches that we've come to expect from a top-end modern smartphone are there. The high-resolution screen really shows its stuff, with beautifully sharp and clear displays on maps, websites, and other image-intensive applications. The display is bright and visible, indoors and out.

So, how does the Droid do in a business environment? The most important aspect is probably connectivity. The Droid natively supports Gmail, standard IMAP & POP3 email, Web browsing, SMS messaging, Google Talk, and of course phone conversations. The interfaces for each are well-designed and easy to use. Verizon's coverage is a definite plus here, giving fast, consistent connection to all of these services in most metropolitan areas. Android provides smart switching to wireless hotspots to help keep costs down. Visual Voice mail is a free upgrade, but incurs a small monthly fee from Verizon. Other syncing features include Exchange and Google calendars. Contacts do not automatically sync with Outlook (they do with Gmail and Exchange), but you can import them into your Gmail account relatively easily. This is a general principle with the Droid: Google apps are definitely given preferential treatment in terms of native capabilities. However, it's likely there will be an app available in the Android Market for any major third-party software. Internet browsing is quick and straightforward; it's probably the closest experience to browsing on a computer that's available in a smartphone. It doesn't come with Flash support, but Google promises an update to provide that capability in 2010.

The Droid appears to be best suited for a small business environment. If your business already embraces the Google Apps platform, the Droid should fit in neatly. If you are using other proprietary software, it might be a bit more of a hassle; you'll have to weigh its capabilities against that discrepancy. The Droid prizes user empowerment above other considerations, so it may not be the best choice for large organizations where security is an issue. However, it shines at speed and flexibility, two important attributes for small businesses. Another consideration is that many of its capabilites are overpowered for the typical user's needs; this phone would be best suited for your IT department and mobile professionals, while many employees would be better served with a more basic phone that supplements their desktop solutions. In some cases it might serve as a low-end laptop replacement, but consider your users needs carefully before taking that step. Compared to the iPhone, the Droid probably provides superior business capability, primarily because of Verizon's availability over AT&T, so if you're trying to decide which to upgrade to, the Droid is a good bet. However, if iPhones are already integrated into your business, it's probably a good idea to hold off on switching until the Droid shows a clear advantage.

The Droid's professional style and stunning display ensure it fits in any business setting.

 

Image of Droid View from Angle 1

 

Image of Droid View from Angle 2

 

Image of Droid View from Angle 3

 

The Droid's 5MP camera has good resolution, but is fairly fuzzy in low light. Expect picture quality similar to that of a digital camera half its size.

Picture take with Droid

 


Kohler is arguably one of the most innovative brands in the home improvement industry. The new Karbon faucet has completely transformed the kitchen and more specifically revolutionized the kitchen faucet. Meanwhile Kohler seems to effortlessly create bathroom fixtures that are not only sleek but save water, like the Escale toilet.

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Experimenting with Multivariate Testing from A Merchant’s Perspective

Posted on October 28, 2009 by Zach

A couple of months ago our awesome Adwords team was able to hook us up with five free hours of assistance from a third party to help train and setup Google Website Optimizer tests. We had mentioned to them that we were interested in trying some tests but did not have much experience in doing so and through that conversation they were able to help get us resources to get started. Looking back (as we are collecting the final data from our first test) having that help was invaluable. With that in mind I wanted to share the steps we took with the third party to get things going before our first test kicked off.

First, get familiarized with Google Website Optimizer (GWO). There are several resources available in video and written forms which explain how it works and what needs to be done.

Second, review the website for tests which might be a good jumping off point. Typically, good first tests are variations of an add-to-cart or checkout button, text location or color, banner / promotion variations, etc. For the first test you want something which is easy to setup and has many creatable variations as to get some experience before moving onto more complex tests.

Third, open up your GWO account and start to setup the test. This will include tasks like, telling GWO what kind of test you want to run, and installing the tracking codes on the test and order complete pages.

Fourth, the variations of what is going to be tested need to be created, reviewed and loaded to GWO. At least for multivariate tests GWO handles what code gets swapped out, be it an image or text. Once the codes are in place for the test, developers don't need to be the ones setting up all of the variations as they are created inside the GWO console. All of the buttons, badges, text, etc. will need to be created though (get your designer on the horn ahead of time) and setup inside of the GWO interface. Depending on where your developer setup the test codes it may require a little HTML or CSS knowledge but nothing too crazy.

Fifth, once everything is setup and ready to roll you’ll want to make sure to test that all of the codes are setup (especially the conversion tracking), and then use the preview tool in GWO to preview how all of the variations will look. Test! Test! Test! You don't want to turn on a multi variant test which does not work, has broken variations or takes your site down.

Finally, kick off the test and let the data roll in! Remember that depending on site traffic and how many variations are being tested it could take days or weeks to get enough data for GWO to show recommendations about which variations are the best.



Little Giant has been hard at work engineering pumps that their most loyal customers have been waiting for. PlumberSurplus.com is your destination for the new Little Giant TSW Sump Pump System and their NXTGen Condensate Pumps.

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Vanessa’s Variety for the Week of October 24th, 2009

Posted on October 26, 2009 by Vanessa

My personal favorite this week, courtesy of SEOmoz:

Sam Niccolls, SEOmoz blogger, writes "This e-mail from a hopelessly confused webmaster to a competitor is worth its weight in gold."


Please Remove Your Site From Google

 


The possibilities are endless with a bathroom remodel. Discover your classic side with a clawfoot tub, experiment with fresh bathroom vanities and coordinate it all with matching faucets. Shop PlumberSurplus.com 24 hours a day, 7 days a week for all of your bathroom needs.

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