PlumberSurplus.com Ecommerce and Entrepreneurship Blog | About | Contact | PlumberSurplus.com Store

Why Human Resources Should Read the Company Blog

Posted on October 27, 2009 by Ellen

If you’ve spent any time reading though the eCommerce and Entrepreneurship blog, you’ve seen the difficulties the company engages in. These “journal entries” of sorts, are an opportunity for our employees to express what hardships they’ve gone through and what positive and negative outcomes come from their experiences. The blog is a legitimate forum for venting, learning, growing and sharing; aka an HR manager’s best friend. Everyone’s blog entries have enough of their personal stories laced through them that these entries become a useful means for HR to check out what lies just under the surface at the company. Under the surface is where you’ll find people’s motivations, perspectives and a look at how they view themselves in comparison to others. What better way for me is there to find out what is going on at our eCommerce business than to read the online commentaries detailing employee’s experiences?  Of course there are details and extreme circumstances that should not be displayed publicly and should be treated with the upmost confidentiality, but when it comes to the company’s everyday lifestyle, the blog is a great tool to use when figuring out where the Lifestyle Pillar meter should be rated.

Gordian Project’s eCommerce and Entrepreneurship blog of course has its intended strategic business purposes, but it is not there just so we can share with the world what mistakes we’ve made and what successes we’ve mastered.  The blog lets us look at ourselves to see how we’re doing, what frustrates us, how we can make our retail websites a better place for us to be productive and enjoy coming to work. If there is anything we can do to make our employees just “not hate coming work”, but look forward to going to work everyday, it will be better for the employees and better for the company. 

Take for example those who have been involved in our OutdoorPros Adventure Team, activities outside of the office have sparked relationships and growth inside of the office.  I’ll let some of the pictures speak for themselves:

Josh Mc Catching the Sunset

Bobby, Paul & Chad around the campfire

Zach surfing

Sean and Zach jamming

Zach catching the sunset


But I know what you’re thinking…. “We’re here to run a business, not a daycare”. Of course I understand the extremes associated with letting employees be “happy”. I am not advising for a lack of structure that ends up with work becoming a video game palace and online shopping café, but rather, I’m promoting growth of employee ownership and self-investment in their everyday work. Making work enjoyable allows employees to build commitment in their intimate relationship with the company. Happy employees equal productive employees and if they’re unhappy, I guarantee it will end up on the company blog.

 


For the best prices, on the largest selection of faucets, from your favorite brands like Kohler, Danze, and American Standard shop PlumberSurplus.com 24 hours a day, 7 days a week.

Digg It!DZone It!StumbleUponTechnoratiRedditDel.icio.usNewsVineFurlBlinkListFacebookTwitter

Vanessa’s Variety for the Week of October 17th, 2009

Posted on October 20, 2009 by Vanessa
  • Amazon offers same day delivery.  Columns like the Consumerist ask questions like “Will you ever leave the house again?”

  • You don’t have to love the Dallas Mavericks to appreciate Mark Cuban’s humor every once in a while.  For instance he mocks the FTC’s recent disclosure requirements placed on bloggers when he visits his local IHOP and posts about it, quite comical but point proven.

  • When performing MVT or A/B tests it’s easy to make simple mistakes that can really skew the data, this article does a good job of outlining those areas so tests can be designed properly from the start.

  • First they come out with these weird commercials that no one I have talked to has been able to relate to and then they hire lap dancers for Hack Day?  Is Yahoo! struggling to find their identity?

 


For the best prices, on the largest selection of faucets, from your favorite brands like Kohler, Danze, and American Standard shop PlumberSurplus.com 24 hours a day, 7 days a week.

Digg It!DZone It!StumbleUponTechnoratiRedditDel.icio.usNewsVineFurlBlinkListFacebookTwitter

Low-Technology, High-Productivity, Less Distraction

Posted on October 16, 2009 by Sean

The advent of the personal computer has given us incalculable advances in potential and the internet has opened wide the floodgates of productivity. It seems that anything is made easier when the young and ambitious prepend old-world issues with an “E” (or the Apple Corporation re-invents it and uses the prefix “I.”) Unfortunately, unlike commerce, tunes, movies or phones, there hasn’t been a tech-whiz out of Silicon Valley able to redesign focus

Industries are crawling their way out of a centuries-old reliance on paper and humans are struggling to find ways to adapt. Automation has done much to improve the quality and quantity of human life and the Internet has literally provided millions of pages of information at our fingertips. But in these advances, the potential for distraction has increased proportionally with the potential for success. For many of us, social media, instant-messaging, Wikipedia and the latest RSS feeds wage their war of distraction through two 22-inch cinema display monitors. All of this done through a personal computer loaded with nearly every available efficiency-promoting piece of high-technology.

The war must be fought and won, but contrary to every available piece of e-advice, the answer is not in higher-tech but in lower.

To increase my own productivity, I’ve adopted an old-world response to new-world issues. Each morning, I write down (physically- pen & paper style) my agenda. Simply, I create a to-do list, and each day, I “do” this list. Simple? Exactly. I make sure to include all necessary emails, calls and correspondence that need addressing throughout the day. Everything is written in my own handwriting using “working-titles” for each issue. I make sure to describe the necessary issue concisely - but clearly. There is little worse than attempting to translate your own 6:30am sleep-scribbles.

Email reminders (Google Apps lead the pack) and pre-set deadline notifications are helpful, but for me, it seems that the answer to convolution is not systematically adding more convolution, but systematically dismantling it. For me, it is more helpful to rid myself of distraction than it is to download another program to organize it.

While meticulously handwriting all of your impending obligations can get tiresome, there is little substitute for the satisfaction of physically drawing a hard-won strike through your daily tasks. And, while my archaic answer can be effective, it is not absolute; results depend largely on discipline and circumstances. Evidence: this blog has been on my “List” as of two days ago. The strike-through feels excellent.



Kohler is arguably one of the most innovative brands in the home improvement industry. The new Karbon faucet has completely transformed the kitchen and more specifically revolutionized the kitchen faucet. Meanwhile Kohler seems to effortlessly create bathroom fixtures that are not only sleek but save water, like the Escale toilet.

Digg It!DZone It!StumbleUponTechnoratiRedditDel.icio.usNewsVineFurlBlinkListFacebookTwitter

Vanessa’s Variety for the Week of September 25th, 2009

Posted on September 25, 2009 by Vanessa
  • With the $100 million in funds that Twitter is reported to be receiving in venture capital funds the company’s valuation has nearly quadrupled this year to an astonishing $1 billion.

  • The Harvard Business Review has put together five rules that have decoded what it truly means to identify leadership.  Their research concluded that 60-70% of effective leaders share these common traits:

-Rule 1: Shape the future.
-Rule 2: Make things happen.
-Rule 3: Engage today's talent.
-Rule 4: Build the next generation.
-Rule 5: Invest in yourself.

  • Interested in what’s going on with one of the most exclusive online shopping clubs?  Shop.org interviewed Susan Lyne, CEO of the Gilt Groupe, who reveals their 104 job openings, plans for the future and more.

  • Getting Retweeted is scientific.

  • Can your search share help your customers?

  • Since this article came out Lisa Barone has had to defend her position, on Seth Godin’s Brands in Public release.  The crappy thing is I think most people agree with her it’s just no one has ever said anything bad about Seth Godin before.  Someone had to call him out on this and her points are all valid.  Yet when you are Seth you are going to have a faithful following regardless of what you do or how you do it.  If people didn’t call others out just because of previous reputations than where would we be giving former President Jimmy Carter the time of day?  Asking Milli Vanilli for singing lessons?

 


Kohler is arguably one of the most innovative brands in the home improvement industry. The new Karbon faucet has completely transformed the kitchen and more specifically revolutionized the kitchen faucet. Meanwhile Kohler seems to effortlessly create bathroom fixtures that are not only sleek but save water, like the Escale toilet.

Digg It!DZone It!StumbleUponTechnoratiRedditDel.icio.usNewsVineFurlBlinkListFacebookTwitter

Vanessa’s Variety for the Week of August 21st, 2009

Posted on August 24, 2009 by Vanessa
  • This is something that we have talked about and something that I have wanted to do for a really long time so I am glad that another blogger brought it up as a subject and as a best practice.  Michael Martine wrote Make Your Customer the Hero a post about featuring customers on the company blog, how to go about doing so, and the benefits that both parties receive from doing so.  I would be really curious to know if our customers are reading our blog and how many would be interested in being featured, so maybe this post will spur the conversation.

  • Internet Retailer reported on data released by the Commerce department and comScore both of which show consumer spending down for the second quarter of 2009 as compared to last year.

  • Although the title suggests that Kevin Ertell is merely making predictions when it comes to the future of online retail I would argue that this article is closer to an educated forecast.  A worthwhile read, Predicting the Future of Retail, doesn’t really make claims that are too outlandish, at least not in my humble opinion.

  • Twitter contests that go well v. Twitter contests that can ruin or really damage a reputation.

  • The title alone for this week’s Whiteboard Friday sucked me in.  SEOmoz is quite good at doing that anyways, but the content’s worth it as well.  Check out Whiteboard Friday: 10 Disturbing Similarities Between Dating & Raising Venture Capital.


Little Giant has been hard at work engineering pumps that their most loyal customers have been waiting for. PlumberSurplus.com is your destination for the new Little Giant TSW Sump Pump System and their NXTGen Condensate Pumps.

Digg It!DZone It!StumbleUponTechnoratiRedditDel.icio.usNewsVineFurlBlinkListFacebookTwitter

Emotional Blogging: Reputation Nightmare or Instrument?

Posted on July 16, 2009 by Arianna

As I was thinking of a topic for my blog, I remembered what a frustrating day I had on Friday and decided to blog about my frustration; however I began to wonder if being emotional while blogging would be beneficial, not only to me but to the company and our audience. As much as I want to vent and tell the world of the issues I had to deal with, I believe that there is a fine line between great, helpful, and useful content and just a lot of content [venting or whatever it may be on any given day].  While this line is fine it should be well defined.

There are two different approaches to blogging while under the influence of emotion. You can choose to simply vent or you can choose to find a solution as to the reason why you are venting. Blogging to merely expel stress will only provide you with the satisfaction of expressing your feelings, but can cause you to write things that you may regret later. This ultimately causes two problems: the feeling of satisfaction that you had when you hit publish likely dissipated quickly, and those “things” that you wrote will have a longer lasting impact than the feeling of satisfaction that you were blogging for in the first place!  

Healthy venting as I like to call it, is a simple concept based on practical reputation management practices, it allows you to depend on your emotions to tell you what to blog about but doesn’t allow your emotions to write your blog. For instance if you are asked to create a report that has you pulling hairs, you can blog about resources you found to make it easier to complete the report or about the lack of resources or suggestions for creating efficiencies that would ultimately save the organization dollars.  Instead of blogging about the ridiculous report you have to create and why you believe it’s unnecessary.

On the flip-side, The Reasoner wrote an article about this same issue, providing us with good reasons why emotional blogging may be a good thing. What do you think? Do you think blogging just to vent is a good idea?

 


For the best prices, on the largest selection of faucets, from your favorite brands like Kohler, Danze, and, American Standard shop PlumberSurplus.com 24 hours a day, 7 days a week.

Digg It!DZone It!StumbleUponTechnoratiRedditDel.icio.usNewsVineFurlBlinkListFacebookTwitter

Extreme Internet Marketing: A Crash Course from ShoeMoney

Posted on June 8, 2009 by Zach

You too can be just like me with my 12 week program!

Extreme Internet Marketing


How many times have you really heard that and laughed to yourself at the guy standing there in American flag baggy pants? Well, this time there is no laughing, no jokes (at least from me), it’s a serious internet marketing topic and I figured it warranted a blog post.

Recently, ShoeMoney posted about his newly released, free, “ShoeMoney Extreme Internet Marketing Program”. Now, many might glaze over this and pass it off as another gimmick but I would have them read ShoeMoney's blog post about the program, look at his track record and at least take a look at the programs content.

In his blog post ShoeMoney makes several good points such as there are no great free resources he would recommend for someone to see what internet marketing is all about.  The last thing he would recommend is one of the paid courses to someone who is not sure if internet marketing is going to be something for them. Plus I happen to agree with him in that even if he were to recommend a course, many of the courses don't address a majority of the internet marketing channels. That being said he decided to make one himself, give it away for free and partner with advertising platforms to help people get started and learn. Now this is a great way for ShoeMoney to promote his blog, products and brand.  After being slightly interested and signing up I can say that this looks to have some great information, quality feel and someone with passion and great industry knowledge behind it.

I highly encourage anyone even remotely interested in internet marketing, from the skeptic, to the seasoned pro, to sign up and check it out.



The possibilities are endless with a bathroom remodel. Discover your classic side with a clawfoot tub, experiment with fresh bathroom vanities and coordinate it all with matching faucets. Shop PlumberSurplus.com 24 hours a day, 7 days a week for all of your bathroom needs.

Digg It!DZone It!StumbleUponTechnoratiRedditDel.icio.usNewsVineFurlBlinkListFacebookTwitter

Vanessa’s Variety for the Week of May 8th, 2009

Posted on May 8, 2009 by Vanessa

Don’t forget Mother’s Day on Sunday!  For now let's review the week in eCommerce:

  • Speaking of Mom… Search Engine Guide recommends using the “Mom Test” if usability is a concern.

  • Copyblogger is strategically helping others fight the blogging war for attention, and I do mean “strategically”.

  • SEOBook challenges “What do your non customers have in common?

  • Andy is scratching his head over Google’s Chrome commercial that is scheduled to run this weekend.

  • I actually haven’t read the Bruce Clay's blog in a while but this post by Virginia caught my eye.   She makes a few really good points about how annoying it can be when someone blatantly steals your content, but she also points out that you don’t have to stoop to their level.  I guess it hit close to home this week, considering when I checked out one of our competitors websites I found that they were using nearly our exact ad copy on one of their banners:

 

Free Shipping Promotion

Duplicating Ad Copy
 
 


Little Giant has been hard at work engineering pumps that their most loyal customers have been waiting for. PlumberSurplus.com is your destination for the new Little Giant TSW Sump Pump System and their NXTGen Condensate Pumps.

Digg It!DZone It!StumbleUponTechnoratiRedditDel.icio.usNewsVineFurlBlinkListFacebookTwitter